报道称苹果削减Vision Pro产量和营销投入，因销售疲软

环球市场播报01-01

据媒体报道，苹果公司已削减了围绕 Vision Pro 头显的生产和营销力度，这家市值 4 万亿美元的科技巨头罕见地未能吸引消费者购买这款新设备。据市场研究机构国际数据公司（IDC）称，该公司的中国制造商立讯精密于去年初停产其“空间计算”设备，2024年苹果Vision Pro上市期间该产品出货量达39万台。市场研究机构 Sensor Tower 的数据显示，苹果还大幅削减了这款头显的数字广告支出...

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href=https://finance.sina.com.cn/stock/usstock/c/2026-01-01/doc-inheurvn8414476.shtml><strong>环球市场播报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>据媒体报道，苹果公司已削减了围绕 Vision Pro 头显的生产和营销力度，这家市值 4 万亿美元的科技巨头罕见地未能吸引消费者购买这款新设备。据市场研究机构国际数据公司（IDC）称，该公司的中国制造商立讯精密于去年初停产其“空间计算”设备，2024年苹果Vision Pro上市期间该产品出货量达39万台。市场研究机构 Sensor Tower 的数据显示，苹果还大幅削减了这款头显的数字广告支出...</p>\n\n<a href=\"https://finance.sina.com.cn/stock/usstock/c/2026-01-01/doc-inheurvn8414476.shtml\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1935042215.USD","symbol_name":"MANULIFE GF GLOBAL MULTI-ASSET DIVERSIFIED INCOME  \"AA\" (USD) INC 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万亿美元的科技巨头罕见地未能吸引消费者购买这款新设备。据市场研究机构国际数据公司（IDC）称，该公司的中国制造商立讯精密于去年初停产其“空间计算”设备，2024年苹果Vision Pro上市期间该产品出货量达39万台。市场研究机构 Sensor Tower 的数据显示，苹果还大幅削减了这款头显的数字广告支出，今年迄今为止在美国和英国等市场的广告支出降幅超过 95%。这些举措是消费者对这款设备需求不旺的一个迹象。这款设备被视为对苹果继续创新和在 iPhone 之外寻找增长的能力的重大考验，iPhone 约占苹果总营收的一半。苹果没有透露 Vision Pro 的销售数据，其起售价为 3499 美元。但 IDC 预计，在关键的圣诞节销售期间，苹果 2025 年最后一个季度仅能出货 4.5 万台 Vision Pro 新机。而苹果每个季度销售的 iPhone、iPad 和 MacBook 都达到数百万台。苹果在 13 个国家直接销售该设备，但在 2025 年并未扩大其国际市场推广计划。摩根士丹利分析师埃里克·伍德林表示：“可以说，高昂的成本、设备形态以及 VisionOS 原生应用的匮乏，是 Vision Pro 未能实现广泛销售的原因。”评论人士批评 Vision Pro 头显过重、长时间佩戴不舒适，而且电池续航能力相对较低。","kind":"news","is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"productRelease","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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