字节抢攻海外AI生图赛道，旗下创作工具登多国谷歌设计榜TOP1

扬帆出海01-04

作者丨以南编辑丨火狐狸2025年12月31日，据媒体公开报道，字节跳动旗下海外AI助手应用Dola的日活跃用户数已突破千万。同日，在海外AI生图与视频生成赛道，字节旗下即梦AI海外版Dreamina AI登上了巴西地区Google Play艺术与设计榜TOP1。（来源：点点数据）截至2026年1月1日，Dreamina AI同时位列泰国、菲律宾、马来西亚等多个东南亚国家Google Play艺术与...

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AI的增长，不应仅关注下载量和榜单排名，更关键的是理解它如何通过产品形态与创作链设计，与海外用户的使用习惯产生契合。那么，它是通过怎样的产品模式嵌入用户创作流程的呢？AI版“PS”，生成的图中字还能不乱码？Dreamina AI将所有功能整合在一个智能画布中，同时具备AI生成能力和类似 Photoshop的图层编辑功能。用户可以在画布内完成角色生成、背景移除、场景扩展，甚至将静态图像直接生成视频，而无需频繁切换标签页或应用。这种“一站式创作”体验，使用户可以在同一界面完成从灵感触发到作品输出的完整流程。从功能结构来看，Dreamina AI 可分为三大板块：AI 生图、AI 生视频、AI 生成数字人。值得注意的是，产品在功能展示中还预留了“模仿动作”的 AI 能力，并标注“即将推出”，显示出其创作能力的持续扩展性。在图片生成板块，Dreamina AI支持文字+图片的混合输入方式，用户既可通过文字描述生成全新图像，也可在现有素材基础上进行创作。不同于多数从720p起步的AI生图工具，Dreamina AI将标准生成分辨率提升至1k，同时提供高分辨率2k与超高清4k选项。系统可在几分钟内生成8张不同风格的图片，并保持较高的质量稳定性。为了增强创作一致性，用户还可以“锁定”角色面部，使其在多张图像中保持相同外观。对于视频生成，Dreamina AI提供了720p和1080p两种清晰度，并支持5秒或10秒时长的视频输出。用户可上传两张图像作为视频的起始帧和终止帧，也可选择多帧模式，通过上传多张图像进行连续视频创作。值得注意的是，Dreamina AI能够在AI生成的图像中稳定、准确地呈现指定文字内容。在许多生成式图像工具仍难以避免文字失真或乱码的情况下，这一能力使其更适合用于Logo设计、海报制作等对文字可读性要求较高的创作场景，也进一步拓宽了其在实际设计工作中的应用边界。用户创作的带字AI图像示例（来源：Dreamina AI）在Dreamina AI的社区中，还提供了灵感参考功能。用户可以直接一键套用其他创作者的图像或文字提示，从而快速获取创作灵感。目前社区中的用户生成内容（UGC）质量整体较高，涵盖人物、海报、插画、艺术照等各个类型，覆盖了广泛的使用场景，为新用户提供了可参考的创作模板，也形成了一种“创作闭环”，让用户在学习与实践中快速上手。熟悉的字节式打法让创作成为被看见的方式据Insightrackr数据显示，Dreamina AI自2025年12月21日起明显加大曝光力度，并在12月29日达到峰值，当日曝光预估约为1749.7万，其中100%来自TikTok渠道。（来源：insightrackr）从平台内容来看，近期TikTok上与Dreamina AI相关的视频数量明显增加。其中，以“与明星贴脸合照”为代表的AI图像创作形式在社交平台走红，Dreamina AI也围绕这一热点进行内容展示，将生成效果直接嵌入短视频传播中。这类内容通常以“展示照片+生成教学”的具体形式呈现，强调画面真实感的同时又提供了详细教程，容易让用户产生关注和模仿动机。（来源：TikTok）与此同时，一些阶段性话题也被用于内容包装。例如围绕“跨年”“2026”等时间节点，博主发布AI生成的跨年照片；而随着《疯狂动物城2》《阿凡达3》等影片的热映，与电影角色合影的AI图片同样成为展示素材。TikTok博主@tranghxhxbxb2发布的一条使用Dreamina 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