今冬吹起“爱你老己”的暖风发热披肩、发热围巾天猫成交量超300%

上游新闻2025-12-29

寒潮来袭，“爱你老己”这股风终究是吹到了取暖上。年轻人御寒取暖的方式既精细又全方位：宅家脚踩地暖垫，外出披发热披肩，通勤握分离式暖手宝，办公用桌面取暖器，入眠钻水暖毯。天猫数据显示，今年入冬以来，取暖品类成交量同比双位数增长，水暖毯、发热披肩、暖手宝等品类成交量增长超100%。　　宅家青年不满足于空调，踩的、躺的、抱的都要暖。即开即热、脚底升温的“地暖垫”成客厅担当，入冬后天猫成交量同比增长70%...

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The turnover of heating shawls and scarves on Tmall exceeds 300%.","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89988":0.6,"ALBmain":0.6,"BABA":1.88,"HBBD.SI":0.6,"09988":1.88},"content_text":"寒潮来袭，“爱你老己”这股风终究是吹到了取暖上。年轻人御寒取暖的方式既精细又全方位：宅家脚踩地暖垫，外出披发热披肩，通勤握分离式暖手宝，办公用桌面取暖器，入眠钻水暖毯。天猫数据显示，今年入冬以来，取暖品类成交量同比双位数增长，水暖毯、发热披肩、暖手宝等品类成交量增长超100%。　　宅家青年不满足于空调，踩的、躺的、抱的都要暖。即开即热、脚底升温的“地暖垫”成客厅担当，入冬后天猫成交量同比增长70%，彩虹、艾美特、三顺暖润等品牌单品近一月成交量均破千万。包裹感更强的水暖毯成年轻人睡眠新宠，天猫成交量激增超200%；其中，环鼎推出的水暖毯单品月销售已破6万单，A.O.史密斯、海尔、松下等品牌加速推出新品。此外，长条型丑萌电热水袋天猫成交量同比增长80%。　　“爱你老己”的年轻人通勤，既要风度又要温度。发热披肩、发热围巾等贴身穿搭的取暖品类在天猫成交量同比激增300%。飞利浦推出“小云肩”加热披肩，羊羔绒材质15秒快速制热，上架天猫一周爆卖2000件，成为今冬最火的时尚出街单品之一。新上市的分离式磁吸暖手宝可左右手插兜分别手握取暖，比传统暖手宝的成交量增长了210%。　　桌面取暖器、按摩暖脚器、按摩椅垫成为“爱你老己”打工人工位上最火三件套。天猫数据显示，入冬后，桌面取暖器成交量同比增长50%，按摩暖脚器成交量同比增长70%，按摩椅垫成交量同比激增4倍。美的推出桌上桌下皆可用的电暖器，简约设计，近一周销量破万单。小熊新款暖脚器自带按摩功能，成交量同比翻倍。告别冷板凳又能缓解久坐疲劳的荣泰多功能全身按摩椅垫，成交量同比增长50%。　　今冬，淘宝天猫全面提升家电配送时效，首批美的、格力等50个天猫电器品牌接入淘宝闪购，上海、广州、杭州、北京、成都、南京、武汉、长沙、天津9城的消费者可通过淘宝闪购或品牌旗舰店率先体验最快4小时极速送达服务。（文章来源：上游新闻）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2595842207","isCrawlerRequest":true}

今冬吹起“爱你老己”的暖风 发热披肩、发热围巾天猫成交量超300%

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今冬吹起“爱你老己”的暖风发热披肩、发热围巾天猫成交量超300%