阿里1688：诚信通AI商家交易额平均提升73%，将面向企业端推出独立AI智能体

新浪科技2025-12-31

新浪科技讯 12月31日下午消息，2025年，1688全面 All in AI，面向买家和商家的核心生意场景，持续推出和迭代各个垂类的AI产品和智能体，如面向买家的 1688AI版App、面向商家的1688诚信通AI版，以及面向跨境创业者的1688跨境AI智能体“遨虾”等。据介绍，诚信通AI版是由阿里巴巴旗下AI驱动的供应链平台1688于2025年10月，全新推出的商家AI会员产品。通过AI选品...

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面向买家和商家的核心生意场景，持续推出和迭代各个垂类的AI产品和智能体，如面向买家的 1688AI版App、面向商家的1688诚信通AI版，以及面向跨境创业者的1688跨境AI智能体“遨虾”等。据介绍，诚信通AI版是由阿里巴巴旗下AI驱动的供应链平台1688于2025年10月，全新推出的商家AI会员产品。通过AI选品开款、AI智能营销、AI客户管理、AI经营分析四大核心能力，7x24小时助力生意全流程，帮助商家从传统经营向智能经营模式升级，降低中小企业生意门槛。1688方面透露，自“诚信通AI版”以来，平台内出现一批月销超10万元的“AI原生店铺”，很多由刚接班的“厂二代”开设。这些店铺在开店、设计、上新、获客、履约到售后的全链路经营环节中，全面引入AI“辅助驾驶”。截至2025年12月30日，1688平台超过100万的商家里，每天有超过29万商家在使用1688 AI，高频且深度使用AI做生意的商家数大幅提升。此外，诚信通AI版推出后，帮助平台商家实现降本、提效、增长。平均每个商家每年节省了10万元经营成本，生意难度降低一半，坑少踩30%。10月上线以来，使用诚信通AI的商家，买家数提升20%、交易额（GMV）提升73%、复购率提升31%。1688商家智能总经理齐晓宁表示，“我们现在在交互上仍在进行探索，To B的AI产品究竟要长什么样子，很多人的想法都不一样，需要慢慢去试验，产品好不好用主要就是UI好不好用、Agent聪不聪明等，我们正在这些关键维度上进行深入探索和持续优化。”齐晓宁谈到，1688明年还会推出一个完全独立的AI智能体，主要帮助企业用AI做好自己的生意。“我们认为面对AI技术浪潮，中小企业不应只是旁观者，更应主动把握机遇、享受技术红利，基于这样的理念，我们计划为中小企业打造一款专属AI产品系统，并将采取开放的策略，无需所有工具都自研，而是通过开放协作，让企业在实际业务中持续与系统交互，这些交互数据将不断反哺和训练Agent越来越聪明。”（闫妍）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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