携程报告：旅行决策进入“双引擎”时代多维数据诠释“友好”力量

证券日报2025-12-30

12月29日，携程发布《2025携程旅行决策双引擎洞察报告》，通过分析携程搜索与问道全年超百亿次服务数据，揭示了一个鲜明趋势：旅行决策的核心，正从冰冷的地理坐标，转向温热的情感需求。一场由“搜索引擎+AI对话”双引擎驱动的旅行革命，已然到来。携程供图　　报告数据显示，2025年，在搜索中使用AI规划旅行的用户比例同比提升270%，而深度使用AI问答产品“问道”的用户规模更是同比增长367%。旅行...

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携程报告：旅行决策进入“双引擎”时代 多维数据诠释“友好”力量

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携程报告：旅行决策进入“双引擎”时代多维数据诠释“友好”力量