拉布布价格“大跳水”：从抢购热潮到市场降温，有人欢喜有人愁

ITBEAR科技资讯2025-12-29

近期，泡泡玛特旗下热门IP拉布布（LABUBU）的潮玩产品经历了从“一盒难求”到价格断崖式下跌的剧烈波动，引发市场广泛关注。这一现象不仅冲击了二手交易市场，也直接导致泡泡玛特港股股价连续下挫，7个交易日内市值蒸发近600亿港元。市场分析认为，此次价格崩盘与品牌方突然大规模补货密切相关，而“黄牛”囤积居奇的行为进一步放大了市场风险。据多方渠道证实，泡泡玛特自6月18日起通过官方小程序、天猫旗舰店及...

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sad","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"09992":1.95,"PMRTY":1.95},"content_text":"近期，泡泡玛特旗下热门IP拉布布（LABUBU）的潮玩产品经历了从“一盒难求”到价格断崖式下跌的剧烈波动，引发市场广泛关注。这一现象不仅冲击了二手交易市场，也直接导致泡泡玛特港股股价连续下挫，7个交易日内市值蒸发近600亿港元。市场分析认为，此次价格崩盘与品牌方突然大规模补货密切相关，而“黄牛”囤积居奇的行为进一步放大了市场风险。据多方渠道证实，泡泡玛特自6月18日起通过官方小程序、天猫旗舰店及抖音直播间等渠道，对拉布布3.0“前方高能”系列（第三代搪胶毛绒产品）进行密集补货。该系列盲盒单盒含6个，官方售价594元，但此前因供不应求，在二手市场被炒至最高2800元。补货首日，大量消费者涌入抢购，部分人反馈“补货量远超预期”，甚至有传言称补货将持续三天。然而，随着官方渠道货源充足，二手市场价格迅速崩塌。千岛App数据显示，6月16日该系列成交均价尚为2439元，至6月20日已跌至839.6元，5天内跌幅超60%。在二手交易群中，黄牛群体的报价变化直观反映了市场情绪。有黄牛表示，目前650元至800元即可收购整盒，而此前标价2800元的卖家已无人问津。一名从业两年的潮玩倒卖者透露，其团队在拉布布爆火首周通过低买高卖净赚37万元，例如将594元的整盒以2100元转手，隐藏款挂饰更以7800元成交。但她同时警告：“泡沫随时可能破灭。”果然，近期有同行因高价收货遭遇价格暴跌，单日亏损超5万元。泡泡玛特官方商城小程序显示，截至6月21日，“前方高能”系列搪胶毛绒挂件盲盒已售罄，预售订单限购12个，预计发货时间为2025年6月28日。这一长期预售策略被解读为品牌方试图平衡供需、抑制投机行为的举措。知情人士称，泡泡玛特未来补货节奏将保持不规则，以减少黄牛囤货空间。潮玩行业观察者指出，此次事件暴露出盲盒经济过度依赖稀缺性营销的风险，尽管年轻消费群体潜力巨大，但市场热度难以长期维持，后期入场的炒家很可能成为“接盘侠”。千岛App的成交数据进一步印证了价格崩盘趋势：6月18日补货当日，拉布布3.0系列成交量激增至2424单，但均价已跌至1051.3元，较前日几乎腰斩。业内人士分析，泡泡玛特的成功离不开资本运作与团队赋能，但其模式难以简单复制。此次事件为行业敲响警钟——过度依赖二级市场炒作虽能短期获利，但长期可能损害品牌价值，甚至引发消费者反感。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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