上海：加快创新“知识产权(IP)+”新模式对上海消费市场有带动效应的IP持有方给予一定支持

格隆汇APP2025-12-29

格隆汇12月29日｜上海市商务委员会等16部门印发《关于进一步扩大上海服务消费的若干措施》，其中提到，加快创新“知识产权（IP）+”新模式。支持投放IP资源实现联动促消费，对上海消费市场有带动效应的IP持有方给予一定支持。挖掘影视、演艺、体育、游戏、网络文化等领域文化IP内涵和商业价值，推动跨界合作。海量资讯、精准解读，尽在新浪财经APP

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上海：加快创新“知识产权(IP)+”新模式 对上海消费市场有带动效应的IP持有方给予一定支持

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上海：加快创新“知识产权(IP)+”新模式对上海消费市场有带动效应的IP持有方给予一定支持