携程旗下丽呈集团与荞麦集团合作将共同创立新酒店品牌

网经社2025-12-29

(网经社讯)12月29日消息，携程集团旗下的酒店数字化经营服务商丽呈集团，近日与酒店及文旅产业运营服务商荞麦集团签署战略合作协议。双方宣布将共同创立新的酒店品牌“观南安隐”，并计划在未来整合超过50家优质中高端酒店资源。网经社移动出行台（DCX.100EC.CN）获悉，根据协议，双方计划在3年内共同拓展50家“观南安隐”品牌酒店。合作将整合荞麦集团的运营能力、属地资源与供应链，以及丽呈集团的数字化...

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携程旗下丽呈集团与荞麦集团合作 将共同创立新酒店品牌

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携程旗下丽呈集团与荞麦集团合作将共同创立新酒店品牌