罗永浩都换不起？大金中央空调售后1.5万/年

首席消费官2025-12-31

罗永浩都换不起？大金空调售后1.5万罗永浩最近在社交平台上点名吐槽，他租住的一处房子装了7台大金中央空调，按官方报价换季清洗与滤网更换合计一年要花约1.5万元。让他感到费解的是，售后人员演示的滤网更换操作极为简单，单次安装费报价却高达283元。图源：微博罗永浩直言，即便自称“收入超过绝大多数人”的他也感到压力。他表示，有没有懂行的朋友给指点指点，这种费用和服务在空调行业里是常态吗？甚至他询问客服...

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Daikin central air conditioner after-sales service is 15,000/year","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81810":0.6,"01810":0.9,"HXXD.SI":0.6,"MIUmain":0.6,"000651":1.67,"00300":1.67,"000333":1.67},"content_text":"罗永浩都换不起？大金空调售后1.5万罗永浩最近在社交平台上点名吐槽，他租住的一处房子装了7台大金中央空调，按官方报价换季清洗与滤网更换合计一年要花约1.5万元。让他感到费解的是，售后人员演示的滤网更换操作极为简单，单次安装费报价却高达283元。图源：微博罗永浩直言，即便自称“收入超过绝大多数人”的他也感到压力。他表示，有没有懂行的朋友给指点指点，这种费用和服务在空调行业里是常态吗？甚至他询问客服这个费用大家就算买得起，怎么可能用不起时，客服翻白眼表示可以不清洗不换滤网。图源：微博这条吐槽迅速引发广大网友的讨论，对此，有网友表示大金售后还是非常正规的，这个价格不对，猜测是不是碰到“李鬼”了？也有人直言“终于看到有人说大金空调了，而且还是罗老师”。这件事之所以引起广大网友的广泛共鸣，表面上看揭示了高端家电售后服务的高昂费用，其实是人们对家电售后市场透明度的广泛质疑。空调售后的溢价究竟给了谁？消费者是在“供养”品牌还是在为品牌的信任买单？大金的“两面”性？有行业人士表示，当家电产品的硬件与制造能力被压缩到相似水平后，售后成了差异化与利润的主要来源。过去几年，空调行业整体均价下行，企业对渠道与服务端的依赖上升，很多头部企业开始把“服务网络、维修与耗材”当做一项稳定的利润。换句话说，当制造端的效率和降本成为常态，很多企业会在售后环节寻找新的利润空间。比如制定耗材更换周期以制造“刚需”、把保养套餐产品化并用“原厂”标签定价、或者通过绑定服务套餐锁住客户。但是这种操作一旦价格透明度不足或话术不当，原本对于消费者来说的“溢价预期”就会出现反噬的结果，比如这次罗永浩吐槽引爆的社会情绪。罗永浩表示，大金空调将滤网设计为“不可清洗仅可更换”，且设定寿命仅为1年，这种“以换代修”的做法无疑是增加了消费者的使用成本，还涉嫌强制盈利。在引发争议的售后端之外，大金在生产制造端正致力于通过自动化和机器人技术来追求极致的效率和成本控制。据日经新闻此前报道，大金将在2027年前实现大部分空调组装流程的自动化，目标是在新生产线上用一半的工人保持同等产量。在其现有的工厂中，协作机器人已经被广泛应用于空调外机的安全检测、热交换器检漏、精密部件安装等多个高要求工序。通过上述这些举措可以看出，大金其实很明白制造业通过技术进步的降本增效之道。然而，大金的这种对生产端成本的精益管控与售后端呈现给消费者的高昂、甚至略显粗放的服务报价之间，难免让消费者会产生疑惑，生产端节省的成本，是否转化为了更可靠的产品质量或更普惠的服务？还是说，售后体系在某种程度上就是平衡企业利润的另一个“杠杆”？不止大金 松下、三菱等同样如此其实不光是中央空调，即便是普通挂机空调，一些主打高端的外资品牌比如松下、三菱等，长期被消费者们视作“耐用”的代表，近年也有大量投诉集中在“保修期后配件高价、售后响应慢、渠道推诿”等问题上。这些个案在黑猫投诉等平台上并不罕见，虽不能代表整体质量，但足以在消费者心中种下“用后被动”的印象。图源：黑猫投诉图源：黑猫投诉把目光转到国内品牌，像格力、美的、小米这样的家电头部企业，它们在渠道与售后网络上覆盖广泛，理论上更容易把服务做到线下到家、价格透明。现实是，这些品牌仍然面对大量投诉，比如维修收费争议、三包责任界定不清以及旺季响应滞后等问题在平台上频繁出现。《2025年三季度消费保投诉分析报告》显示，2025年三季度在家电产品行业投诉中，环比增幅高达137.84%，成为投诉增长最快的领域之一。其中，小米以2134件投诉量位居家电类投诉榜首，占投诉总量的46.63%；格力以565件投诉排名第二，占比12.35%；美的以324件投诉位列第三，占比7.08%另据全国消协组织2024年受理投诉数据，家用电子电器类投诉为213779件，占全部投诉的12.13%，投诉量排在商品细分领域投诉第一位。家电类投诉总体上升，售后问题占比显著，且呈上升趋势。这表明售后并非个别品牌的问题，而是整个家电产业后市场治理的瓶颈。总结其实回过头看，任何一起关于费用或服务态度的突发事件，在社交媒体时代都容易被快速放大。罗永浩的这次吐槽之所以能触发更广泛的讨论，部分原因在于它触及了“长期持有成本”和“服务承诺兑现”这两条对于消费者极为敏感度的区域。一些品牌官方在面对舆情时往往先以核实和澄清为主，却忽视了在源头上将“谁是官方、哪里能核实、什么价格是参照”的相关信息向消费者展示出来，使得一次本可以通过标准化解释化解的纠纷演变成公众信任危机。想象一下，品牌在交付设备时同时交出一份“陪伴说明书”，把每一项可能的保养、配件更换、以及对应的参考费用写得明明白白，再把官方保修与第三方合作的服务点在官网与公众号上做起可追溯的备案，接受用户随时查询与评价。与其在事后被动辩解，不如在事前把用户能关心的那些小事说清楚、说明白。为用户创造的价值，究竟终于产品售出之时，还是贯穿于产品服务的每一天？这个问题的答案，将决定相关企业未来是继续屹立潮头，还是被后浪淹没。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2595741230","isCrawlerRequest":true}