小米SU7 Ultra怎么了？多位博主爆料，11月仅卖出80辆 | 飞灵

飞灵汽车2025-12-29

飞灵辣评- 市场也小米也上了一课 -作者｜飞灵汽车来源｜飞灵汽车仅仅8个月，小米SU7 Ultra销量就出现了意想不到的大幅下滑。据乘用车上险数据，11月份，小米SU7 Ultra销量仅80辆，不足销量巅峰时期的零头。回看小米SU7 Ultra在今年2月份刚上市时的情况，这款售价超50万元的自主品牌高端新能源车，上市2小时锁单就超过了1万辆，可以说风光无限。在5月底的一季度财报会议上，小米高管还...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251229235651a6ddb2cc&s=b><strong>飞灵汽车</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>飞灵辣评- 市场也小米也上了一课 -作者｜飞灵汽车来源｜飞灵汽车仅仅8个月，小米SU7 Ultra销量就出现了意想不到的大幅下滑。据乘用车上险数据，11月份，小米SU7 Ultra销量仅80辆，不足销量巅峰时期的零头。回看小米SU7 Ultra在今年2月份刚上市时的情况，这款售价超50万元的自主品牌高端新能源车，上市2小时锁单就超过了1万辆，可以说风光无限。在5月底的一季度财报会议上，小米高管还...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251229235651a6ddb2cc&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0823426480.USD","symbol_name":"法巴中国股票经典Dis","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251229235651a6ddb2cc&s=b","article_id":"2595731834","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251229235651a6ddb2cc&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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Many bloggers broke the news that only 80 vehicles were sold in November | Feiling","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81810":0.6,"01810":1.96,"MIUmain":0.6,"XIACY":1.96,"HXXD.SI":0.6},"content_text":"飞灵辣评- 市场也小米也上了一课 -作者｜飞灵汽车来源｜飞灵汽车仅仅8个月，小米SU7 Ultra销量就出现了意想不到的大幅下滑。据乘用车上险数据，11月份，小米SU7 Ultra销量仅80辆，不足销量巅峰时期的零头。回看小米SU7 Ultra在今年2月份刚上市时的情况，这款售价超50万元的自主品牌高端新能源车，上市2小时锁单就超过了1万辆，可以说风光无限。在5月底的一季度财报会议上，小米高管还透露，小米SU7 Ultra锁单数已超过2.3万台，远超预期。图源：一句话点评在上市后的首个完整交付月，小米SU7 Ultra销量达3098辆。在此后的4月-8月这五个月时间里，小米SU7 Ultra单月销量维持在2300辆左右的的水平。在7月底，小米SU7 Ultra交付量达1.26万辆，提前完成全年目标，年内累计销量在“50万以上轿车”和“50万以上纯电车型”榜上位列第一。然而，转折点发生在9月份，当月小米SU7 Ultra销量直接跳水，下滑至488辆；10月份进一步下滑至130辆；11月份则继续下滑至不足百辆。从月销三千到不足百辆，断崖式下滑与上市初期的盛况形成强烈反差。今年1-11月，小米SU7 Ultra累计销量为15671辆。如果按照5月底2.3万辆的锁单来推算，小米SU7 Ultra理论上还有约7000辆的车辆尚未交付。不过，考虑到这款车此前的退订风波，实际剩余锁单量及用户提车意愿均存在较大不确定性。今年5月，SU7 Ultra因选配件“双风道碳纤维前舱盖”被曝“无真实风道”陷入虚假宣传争议。数百位准车主集体要求退订赔偿或更换真风道产品，部分车主甚至提起诉讼。面对舆论压力，小米曾单方面提出“60天冷静期”，暂停挖孔版生产交付，并给予每位车主2万积分（价值2000元）补偿。不过，这一方案并没有得到维权车主们的认可，这些车主认为小米的补偿力度不足。许多SU7 Ultra挖孔版准车主通过多种渠道维权。比如，8月8日，有维权车主发长文，“七问”小米高层，认为小米方面不正面解决问题、故意拖延处理。还有许多准车主因此起诉了小米汽车。另外，小米还被曝出要求SU7 Ultra准车主提前付尾款，这一行为引发了准车主吐槽。不过截至目前，除了一开始的2万积分补偿外，小米官方似乎尚未就此事引发维权事件有其他补偿或解决措施，导致信任危机持续蔓延。这场“机盖风波”不仅挫伤了准车主的提车意愿，更对新订单增长造成冲击。一方面，大规模维权事件削弱了潜在消费者的购买信心；另一方面，随着上市初期积累的订单集中释放完毕，后续新订单增长乏力，导致小米SU7 Ultra销量出现如此大幅度下跌。除此之外，今年以来诸多高速或超事故引发的舆论事件，也逐渐冲击了小米所构建的性能豪华形象，影响了部分观望者的下定意愿。这一系列事件影响了小米SU7 Ultra二手车市场价格，有媒体形容SU7 Ultra“出4S店门就赔12万”。当然，50万元以上的纯电轿车市场容量目前也并不大，本身也容易饱和。除了尊界S800外，包括小米SU7 Ultra、仰望U7、蔚来ET9等车型，月销量基本都在百辆上下徘徊。这也注定了小米SU7 Ultra难以持续大规模走量。不过，尊界S800是个例外，这款车型自从6月底开启交付以来，销量仍然呈现持续增长趋势，目前单月销量已经超过了2000辆。这款车型自从交付以来，并没有出现什么维权事件或品控危机，整体市场口碑还不错。至于这种单月销量规模能否维持或者继续增长，还需要进一步观察。小米SU7 Ultra走势反差，也从侧面反映出来一个问题。营销可能会带来短期的市场销量爆发，但从长久来看，产品定义、品控和应对消费者的处理方式等，才是产品和品牌持续热销的根本。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"dataReport","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":1,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.0","shortVersion":"4.42.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2595731834","isCrawlerRequest":true}