元旦临近休闲玩乐消费迎旺季，美团：上海、北京、深圳、成都、杭州交易规模位居TOP5

新华财经2025-12-31

岁末年初，跨年将至，服务消费持续火爆。12月30日，美团发布元旦玩乐消费趋势前瞻。受跨年气氛带动、冬日多地降温冰雪季开启等多重因素驱动，休闲玩乐消费活力十足。美团数据显示，元旦前一周，“过节三件套”——美发、美甲、美睫搜索量翻倍增长；AI辅唱、KTV个人演唱会等老行业新业态，带动KTV临近元旦预订交易规模同比增长超44%；而热衷体验“老式过冬”的年轻人，正涌进洗浴中心准备“猫冬式跨年”。上海、北京...

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Meituan: Shanghai, Beijing, Shenzhen, Chengdu, and Hangzhou rank among the TOP5 in terms of transaction scale","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"METmain":0.6,"03690":1.96,"HMTD.SI":0.6,"MPNGY":1.96},"content_text":"岁末年初，跨年将至，服务消费持续火爆。12月30日，美团发布元旦玩乐消费趋势前瞻。受跨年气氛带动、冬日多地降温冰雪季开启等多重因素驱动，休闲玩乐消费活力十足。美团数据显示，元旦前一周，“过节三件套”——美发、美甲、美睫搜索量翻倍增长；AI辅唱、KTV个人演唱会等老行业新业态，带动KTV临近元旦预订交易规模同比增长超44%；而热衷体验“老式过冬”的年轻人，正涌进洗浴中心准备“猫冬式跨年”。上海、北京、深圳、成都、杭州、武汉、广州、西安、长沙、重庆成为全国休闲玩乐交易规模前十城市。年轻人对玩乐体验的需求不断升级，激发消费活力。随着全国各地的洗浴中心成为一站式综合休闲场所，社交聚会、节日庆祝等新场景快速崛起，洗浴产业在2025年迎来大发展元年。据美团数据，元旦前一周，“洗浴中心24小时”等关键词搜索量同比增长超6倍。随着全国多地陆续降温，冬至节气当天，全国超1000家优质特色洗浴中心整体交易规模环比增长近六成，哈尔滨、沈阳、长春等多个城市交易规模环比增速超100%。其中，哈尔滨交易规模环比增速超211%，为全国城市增速之首。为了更好满足消费者在线上精准选店需求，在冬日降温来临之际，美团发布2026洗浴指南，28城共174家特色洗浴中心入选，地道榜单让消费者玩转城市度假。“看了东北人的‘猫冬’生活，实在太羡慕了，来哈尔滨玩雪看冰，必须也安排在洗浴中心体验一下简装版‘猫冬’。吃喝不愁，洗搓一条龙，太舒服了。”来自上海的李女士分享了自己的游玩体验。冬季冰雪消费旺季到来，从住进洗浴中心到“冰雪游”一站式消费，洗浴中心正在成为年轻人玩乐必打卡地。自哈尔滨冰雪大世界开园以来，吸引游客从全国各地而来，元旦前两周，相比其他服务消费，哈尔滨洗浴中心异地游客订单量、交易额增速均为第一。▲洗浴中心成跨年热门目的地 图源：商家供图受跨年节日气氛带动，“美丽三件套”节前消费迎来爆发式增长。跨年新发型、开运美甲、睫毛造型等热度大涨，美团数据显示，关于美发美甲的评论讨论量同比增长近四成。上海、北京、深圳、成都、广州五大城市20~35岁的人群更热衷于为美消费。元旦前一周，发型师、美甲师等多类型美业手艺人开启忙碌模式。美团数据显示，元旦前一周的周末，近20万美业手艺人在平台收入同比增长近100%。▲元旦前一周，美发、美甲、美睫消费迎爆发式增长 图源：商家供图随着传统休闲玩乐产业在AI时代演变出新业态、新玩法。如今的KTV行业早就不是老土、过时的代名词，从融入特色美食、剧本杀、聚会场景的升级版本开始，到今天通过AI辅唱与评分、K歌大赛、舞台气氛模拟等多重玩法，KTV已然发展成为综合娱乐空间。美团数据显示，元旦前两周，随着年底聚会等场景消费需求增多，KTV交易规模同比增长近三成。太原、长沙成增速前两名城市，交易规模增长均超七成。从人群来看，00后为交易增速最高人群，同比增长超57%。此外，元旦的预订量增长显著，部分地区出现“一房难订”现象。▲KTV发展成为综合娱乐空间 图源：商家供图为进一步助推元旦消费热潮，美团上线多个服务消费大促活动，通过节日消费提升城市消费活力。美团休闲玩乐相关负责人表示，在假期消费热点带动下，玩乐新需求、新消费持续涌现，平台将持续发挥行业小助手作用，连接供需两端，满足用户不同场景下的服务消费需求，同时助力商家提质增效，拓展生意新增量。（龙思苇）编辑：赵鼎","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.0","shortVersion":"4.42.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2595722629","isCrawlerRequest":true}