奥特乐创始人陈诚：硬折扣赛道全面爆发，稳健发展才能铸就行业标杆丨请回答2025

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封面新闻记者欧阳宏宇从KA模式到硬折扣，进入2025年下半年，国内零售业态的全新逻辑已逐渐明朗。阿里、美团、京东纷纷加码零售业务中社区硬折扣赛道的地位，物美、中百集团等传统商超也加速切入赛道……大企业纷纷选择切入“硬折扣”零售业态，传递出折扣化已成为消费新常态的事实。在政策层面，今年9月，财政部与商务部联合印发的《关于开展消费新业态新模式新场景试点工作的通知》明确提出，要“培育消费新增长点，推动...

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欧阳宏宇从KA模式到硬折扣，进入2025年下半年，国内零售业态的全新逻辑已逐渐明朗。阿里、美团、京东纷纷加码零售业务中社区硬折扣赛道的地位，物美、中百集团等传统商超也加速切入赛道……大企业纷纷选择切入“硬折扣”零售业态，传递出折扣化已成为消费新常态的事实。在政策层面，今年9月，财政部与商务部联合印发的《关于开展消费新业态新模式新场景试点工作的通知》明确提出，要“培育消费新增长点，推动消费新业态不断涌现，提升消费活力”，为零售行业适配新消费习惯提供了顶层支撑。但同时，以临期商品起步的部分折扣店正在面临来自多方的压力。“硬折扣模式”如何才能做到“低价质优”？“硬折扣超市”要怎么做才能实现正向飞轮效应？12月29日，奥特乐创始人陈诚在接受记者采访时表示，2025年，是硬折扣品牌兴盛发展的一年；对于硬折扣品牌而言，顺应市场发展趋势，持续提升影响力与市场占有率才能在激烈的竞争中保留一席之地。封面新闻：回顾2025年，这一年的感悟是什么？陈诚：回顾过去几年，每年的感触都不尽相同。2023年是硬折扣的元年，2024年我们看到了更多硬折扣品牌涌现，而2025年则是这一业态兴盛发展的一年。奥乐齐中国走出上海、布局江苏，盒马、京东、美团等更多巨头开始涌入，许多企业也开始向硬折扣模式转型。对于已处于这个备受瞩目的赛道的奥特乐，是一个绝佳的时机与机遇。在2025年，我们也在硬折扣领域进行了许多经营模式的尝试、探索与发展。封面新闻：您觉得在2025年得到了什么？失去了什么？陈诚：在2025年，最大的收获是我们对市场变化的理解更加深刻，发展步伐也更为稳健。与前几年相比，企业在“行稳致远”方面更好地顺应了当前的经济环境。在此过程中，我们也对硬折扣模型进行了探索与升级。失去的方面，相较于行业内部分企业的快速扩张，我们保持了稳健的开店节奏，并继续坚定地深耕以川渝地区为核心的西部市场，对于新区域的拓展则保持审慎态度，没有做更多拓新尝试。封面新闻：对于您（您的企业）来说，2025年的关键词是什么？陈诚：稳健如果说2024年我们强调的是“高质量发展”，那么2025年我们更加注重“稳健”。这意味着我们对企业经营安全，特别是现金流管理提出了更高的要求，确保每一个门店、每一个区域乃至整个公司的运营都建立在安全、可靠的基础之上。封面新闻：展望未来，您有什么样的想法和期望？陈诚：2025年行业的整体变革，对奥特乐而言是一个重要的战略契机。我们希望顺应市场发展趋势，持续提升奥特乐在硬折扣领域的影响力与市场占有率。我们的目标是，未来在中国硬折扣领域占据重要地位，在所在区域，让奥特乐成为无可争议的行业领头羊。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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