一财主播说 | 泡泡玛特开始五折甩卖 Labubu部分款跌破原价隐藏款“腰斩”情绪溢价玩法是否终结？

第一财经2025-12-30

泡泡玛特的热度，显然正在回落。记者查询发现，在闲鱼、千岛、得物等二手平台，Labubu挂牌数量明显增多，但成交价格却在下移。今年12月，原价594元一盒的Labubu坐坐派对搪胶毛绒系列，二手平台均价已从1478元回落到632元左右；部分原价99元的单只款式甚至跌破原价，在闪购里最低卖到82元。一些曾经大幅溢价的隐藏款出现价格腰斩。比如“前方高能”系列隐藏款“本我”从5400元跌至500-600元...

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一财主播说 | 泡泡玛特开始五折甩卖 Labubu部分款跌破原价 隐藏款“腰斩”情绪溢价玩法是否终结？

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一财主播说 | 泡泡玛特开始五折甩卖 Labubu部分款跌破原价隐藏款“腰斩”情绪溢价玩法是否终结？