曲韵酒香融碧浪，汾酒携手湾区新年音乐会共赴山海之约

市场资讯2025-12-31

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！　　当南海的晨雾漫过香洲港的码头，新年的第一缕阳光洒向粤港澳大湾区的壮阔海岸线，一场跨越千年文脉与蓝海风情的对话正悄然启幕。2026年1月1日，《扬帆远航大湾区——2026新年音乐会》在CCTV多频道同步绽放。被誉为“国酒之源，清香之祖，文化之根”的青花汾酒深度携手这场湾区盛会，让千年酒魂与蓝海梦想在旋律中交融，一起“携手向...

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　　当南海的晨雾漫过香洲港的码头，新年的第一缕阳光洒向粤港澳大湾区的壮阔海岸线，一场跨越千年文脉与蓝海风情的对话正悄然启幕。2026年1月1日，《扬帆远航大湾区——2026新年音乐会》在CCTV多频道同步绽放。被誉为“国酒之源，清香之祖，文化之根”的青花汾酒深度携手这场湾区盛会，让千年酒魂与蓝海梦想在旋律中交融，一起“携手向蔚蓝”，共同跨入2026年澎湃新气象。\n\n\n\n　　逐浪湾区，一起“携手向蔚蓝”\n　　依海而立，因海而兴，用蔚蓝连接起共同的家园，也凝结着共同的梦想。以“携手向蔚蓝”为主题，这场粤港澳大湾区新年音乐会，用旋律描摹生活，以音符串联起岁月，将舞台置于珠海香洲港客运码头，浪花朵朵是海洋赋予的视觉符号，涛声回荡是天然的BGM，让“乘风破浪，扬帆远航”的意象与湾区夜色深度交融。\n　　任鲁豫、柴荣等主持人联袂登场，以“乐游巴士”沿珠海情侣路的行进轨迹构筑叙事线，用广东歌谣《月光光》与主题曲《梦湾》的交织旋律铺就情感线，双线并行间，让音乐之旅成为读懂湾区的载体。\n　　这场由青花汾酒独家冠名的《扬帆远航大湾区——2026新年音乐会》用“海与江·相遇”“海与岛·相拥”“海与路·相连”“海与歌·相伴”四个乐章，循着珠海经济特区45周年的发展足迹，展现了崭新湾区的日新月异，勾勒宜居湾区的和美图景，呈现活力湾区的奔跑姿态，唱响融合湾区的共生交响。音乐会的落脚，当《梦湾》旋律再度响起，南海潮涌间，是开放与坚守并行的崭新起点，也是奋进砥砺迈向高质量发展的新篇。\n　　勇立潮头，共赴改革之约\n　　2025年是珠海经济特区成立45周年。45年来，珠海作为改革开放的前沿阵地，以敢为天下先的拓路精神，从南海滨的边陲小镇蜕变为湾区明珠。\n　　同样是在粤港澳区域，明清时期，源自山西杏花村的清香汾酒泛着南海碧浪走向世界。正是这份在时代浪潮中勇立潮头、敢于革新的核心基因，让汾酒6000年风华与粤港澳人民对新年的祈盼在此邂逅。\n\n\n\n　　改革与创新的故事始终在上演。近年来，汾酒全面深化国企改革，以“123纲领”为核心勾勒汾酒复兴新蓝图，引领汾酒“又好又快扎根中国酒业第一方阵”，将2025—2030年规划为成果巩固和要素调整的第二阶段，从管理、市场、人才三大支柱支撑起复兴根基。\n　　在复兴纲领指引下，汾酒重构厂商命运共同体，用文化共情连接新生代。即便在白酒行业寒冬的2025年，汾酒前三季度仍实现营收329.24亿元，同比增长5%，净利润达114.05亿元，同比增长0.48%。\n　　在近期举行的2025全球经销商大会上，汾酒披露践行汾酒复兴纲领取得六个方面成绩：持续推进汾享礼遇体系化建设，经营韧性逐步凸显；产品结构更加科学，“汾酒四轮驱动”基本盘更加稳定、“三大品牌战略定位”更加明晰；“汾酒+”创意的场景营销模式不断出圈和破圈；文创产品接续发力，链接用户情感共鸣的作用不断显现；人才管理机制优化升级，营销战略变革的工作逐步落地；市场秩序和价格管理双管齐下，健康发展环境不断优化。\n\n\n\n　　以纲领为舵，汾酒在行业缩量竞争中完成从“速度”到“深度”的转型，这份改革创新的勇气与粤港澳开放敢为的基因天然契合。\n　　携手权威媒体，唱响2026，讲好中国故事\n　　在新年开年之际，汾酒以粤港澳为起点，携手中央广播电视总台权威传播媒体，用旋律畅响2026，为全国消费者送上新年美好祝福，亦是借南海涛声向世界讲述中国清香故事。\n\n\n\n　　作为“CCTV·民族匠心品牌”之一，汾酒深度整合中央广播电视总台优质传播资源，构建起横跨CCTV-1、2、3、4新闻等核心频道的传播网络。从《新闻联播》前的黄金时段到《朝闻天下》的持续亮相，实现高频次、广覆盖的品牌渗透，让中华酒文化渗透百姓日常。在节庆场景的布局上更是全面发力，春晚、元宵晚会的团圆时刻，“五一”、国庆特别节日的家国情怀，再到《扬帆远航大湾区》新年音乐会的时代共鸣，汾酒的美好祝福贯穿全年重要节点，与大众情感同频共振。此外，青花汾酒还独家冠名《9・15“中国质量品质生活”晚会》，将品牌实力与品质价值深度绑定，全方位传递6000年酿造的匠心底蕴与品质坚守。\n　　从巴拿马万国博览会上摘得甲等大奖章，到开国大典成为国宴用酒，再到汾酒主动变革、勇于探索，汾酒的发展轨迹始终与民族前行的步伐同向同行。这份跨越时空的文化积淀与品质坚守，正是“民族匠心品牌”坚守传承、讲好中国品牌故事的内核。\n　　匠心守护文化根脉，以品质回应时代需求，当新年的旋律在粤港澳大湾区奏响，曲韵伴酒香，一场关于中国清香的故事自然流淌到观众心中，也让更多人感受到大湾区发展活力。在更好的新一年，汾酒与所有华人一起，意气风发，敢为人先，清香为伴，向海而生。\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：何俊熹","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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