海尔专卖店深化数字转型实现80%统仓ToC

机器人网2025-12-30

2025年家电线下市场形势严峻，传统实体门店长期面临备货周转期长、资金占用量大以及库存积压等经营挑战。面对行业普遍存在的供应链与资金链痛点，海尔专卖店给出的解题思路是“统仓ToC”模式。12月27日，海尔专卖店在“全域ToC 全栈创新”29周年庆典上公布2025年的经营数据：海尔专卖店80%以上的区县客户实现了统仓ToC。除此之外，海尔专卖店整体零售规模实现逆势增长，海尔麦浪套系成为行业热词，全年...

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