星巴克收缩美国都市圈门店布局

环球市场播报2025-12-29

如今星巴克正陷入困境。其通过在市区密集开店以吸引晨间通勤族购买咖啡的策略，在竞争加剧、远程办公兴起及成本攀升的多重影响下已然事与愿违。　　因此，去年从墨西哥连锁餐厅Chipotle跳槽至星巴克、负责重振品牌的首席执行官布莱恩・尼科尔不再希望门店扎堆经营。作为其10亿美元重组计划的一部分，星巴克将在全美范围内关闭约400家集中于大型都市圈的门店。　　星巴克已关闭纽约42家门店，占该市门店总数的...

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