漫剧赛道热度飙升！字节快手领跑，日均消耗或达3000万元

ITBEAR科技资讯2025-12-29

漫剧市场正以惊人的速度崛起，成为当下内容消费领域的新风口。据行业内部数据显示，12月24日，字节旗下巨量直客平台在漫剧赛道的单日广告消耗突破2000万元大关，这一数字印证了市场对漫剧形式的强烈需求。作为另一大核心玩家，快手平台在漫剧领域的布局同样引人注目。其11月22日公布的数据显示，当时漫剧日消耗已达500万元，而最新内部消息透露，该数值已接近700万元，预计下月将稳定在这一水平。两大平台的公开...

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