300万年薪聘请LV高管，泡泡玛特要卖奢侈品？

新10亿商业参考2025-12-25

12月10日，泡泡玛特公告，董事会里空降一位非执行董事。此人叫吴越，今年69岁，是前LV大中华区总裁。他在奢侈品行业有30多年的从业经历，统筹、运营过LV、迪奥等70多个奢侈品牌。消息一出，网友立马猜想，泡泡玛特是不是要进军奢侈品市场了？为什么这么说呢？今年上半年，泡泡玛特大火，labubu在二手市场价格都翻倍了，公司股价也蹭蹭涨到340港元每股，还和老铺黄金、蜜雪冰城并称为“港股新消费三姐妹”。...

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