汾酒联合美团闪购共建保真机制，打造白酒即时零售高质量发展样板

网经社2025-12-26

(网经社讯)12月25日，山西杏花村汾酒厂股份有限公司（以下简称“汾酒”）联合美团闪购与山西省公安厅环食药侦总队，三方合作共建保真机制，以强化源头治理、加深官方合作、完善平台治理体系等为重点，建立全流程、立体化保真机制，切实保护消费者权益，促进白酒即时零售高质量发展。据了解，这是即时零售行业首个由平台、酒企、公安部门三方合作共建的白酒保真机制。三方将发挥各自在专业治理能力、品牌技术支持等方面的...

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