年末北京餐饮消费热度上涨，老字号扎堆布局商业新地标

新京报2025-12-26

新京报讯（记者王萍）时值年末，北京消费市场集中上新、消费升温，尤其是新商业体集中亮相，带动老字号餐饮加速布局。12月26日，全聚德、东来顺两大中华老字号同步入驻通州湾里·王府井WellTown，以毗邻环球度假区的区位优势，为年轻客群与来京游客打造品质用餐新选择，彰显了老字号在年轻人成为消费主力的大背景下的创新活力。作为拥有161年历史的国家级非遗品牌，全聚德湾里店665平方米的空间内，132个餐...

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