2025年中国消费市场迎来系统性重塑 AI、国潮与即时零售成三大驱动力

太平洋科技2025-12-26

在迈向50万亿元规模的关键节点上，2025年中国消费市场正经历由技术、价值与模式共同驱动的系统性重塑。AI全面入局重构消费链路，国潮文化、'悦己'风潮与绿色智能需求兴起，即时零售推动线上线下深度融合。AI技术正从消费入口重新定义'人、货、场'的连接方式。今年'双十一'期间，'AI购物导师'等话题席卷社交平台，电商平台纷纷布局AI应用。天猫将今年定位为首个AI全面落地的'双十一'，京东推出'京小智...

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