大瓜！京东或将收购叮咚买菜，生鲜圈要变天？

雷科技2025-12-26

12月26日消息，日前有传闻说京东即将收购叮咚买菜。据@新浪科技称，他们分别问了京东和叮咚买菜，但目前两边均未给出明确回应。不过既然有了传闻，多少能证明此事并不是空穴来风。叮咚买菜成立于2017年，做的是“前置仓”模式，简单说就是把小仓库建在小区附近，买个菜最快几十分钟就能送到家。2024年，叮咚买菜第一次实现了全年盈利（按公认会计准则算），总GMV有255.6 亿，收入230.7亿，比前一年涨了...

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Or JD.com will acquire Dingdong Maicai, will the fresh food circle change?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89618":0.6,"JD":1.96,"09618":1.96,"DDL":1.92},"content_text":"12月26日消息，日前有传闻说京东即将收购叮咚买菜。据@新浪科技称，他们分别问了京东和叮咚买菜，但目前两边均未给出明确回应。不过既然有了传闻，多少能证明此事并不是空穴来风。叮咚买菜成立于2017年，做的是“前置仓”模式，简单说就是把小仓库建在小区附近，买个菜最快几十分钟就能送到家。2024年，叮咚买菜第一次实现了全年盈利（按公认会计准则算），总GMV有255.6 亿，收入230.7亿，比前一年涨了15%左右，算是把之前亏的钱慢慢赚回来了。京东最近也在盯着线下生鲜这个市场，它家的京东七鲜超市一直在扩城，明显是想在“小时达”生鲜市场多占点地盘。图源：小红书要是真想在前置仓赛道下手，京东可选的其实没几个。你想啊，美团有小象超市、阿里有盒马、沃尔玛有山姆，都是他们各自的“亲孩子”，肯定不会拱手让给京东。之前京东还持有永辉的股份，后来也卖了，或许是看不上实体超市的前置仓业务。这么一看就剩下叮咚买菜和朴朴超市这两个候选了。先说叮咚买菜。它的地盘在华东，也就是江浙沪区域。前置仓的市场占有率超过30%，用户复购率也高，相当于在华东已经站稳了脚跟。京东要是收购了叮咚买菜，能直接借助其地盘优势快速铺开，而且在华东的对应竞争对手没那么多，压力能小一些。但叮咚有个短板，它用的是“小仓”模式。仓库就100-300平米，只卖3000多样东西，想多加点零食、日用品什么的都难，优化配送成本也有局限，京东能不能接受这个模式还不好说。再看朴朴超市。它的地盘在华南。如果京东选择了朴朴，那在广州、深圳这边就得跟美团小象、沃尔玛山姆等竞争。图源：小红书之前朴朴跟京东、美团谈过收购都没谈成。朴朴还传要去香港上市，现在愿不愿意被收购也是个问号。更关键的是，朴朴还没明确盈利情况。万一京东收购了，后续可能要砸更多钱，从回报率看，叮咚好像更占优。京东真的入局了，生鲜行业的风向肯定会变。首先，行业会整合。现在前置仓赛道里巨头们都在猛涨。小象、盒马增速飞快，而叮咚、朴朴这些创业公司已经涨不动了，京东一收购，其他小公司可能也会被巨头收走。好处是以后或许不用再打价格战内耗了。其次，供应链会更强。京东本身就擅长做供应链，从源头拿货、仓储配送都很熟，再加上叮咚、朴朴的对应本地供应链，能把采购、仓储、配送串成一条线，效率更高，成本也能降下来。说不定以后我们买生鲜能更便宜了。图源：小红书企业送得更快、折扣更多，最后受益的还是我们消费者。以前前置仓因为要发补贴、骑手成本高，很难铺到全国，现在骑手多了，成本降了，京东再把叮咚或朴朴的模式复制到全国，以后不管在哪个城市，可能都能很快买到新鲜生鲜。虽然京东收购叮咚还只是传闻，但京东想在前置仓赛道发力的迹象已经很明显。不管最后选谁，能确定的一点就是巨头之间的比拼将会更加激烈。但好处是我们消费者可能迎来更方便、更划算的生鲜服务。至于结果到底会怎么样，我们目前也只能拭目以待了。说到最后，你们猜京东会收购叮咚买菜还是朴朴超市？哪个会更有利于京东的发展？欢迎评论区谈谈你的看法。CES2026开幕在即！（1月6日-1月9日）作为中国报道科技展会最悠久、最深入、最专业的新媒体，雷科技CES2026报道团正在进行紧张的前期筹备。届时雷科技将派出史上最大规模的CES报道团，并由雷科技创始人兼总编辑罗超带队，对CES2026进行一线、专业和立体报道，敬请期待！","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"corporation,merge","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.38.0","shortVersion":"4.38.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2594296422","isCrawlerRequest":true}