海尔洗衣机2025份额再增长蝉联TOP1

南方财富网2025-12-25

2025年即将收官，洗衣机市场格局已然清晰。GfK中怡康数据显示，海尔洗衣机以47.3%市场份额再度蝉联第一，超第二名两倍。更值得关注的是，其份额同比净增2个百分点，在第一份额上实现第一增长，持续拉开市场差距。在成熟且竞争白热化的市场里，海尔洗衣机的增长动力从何而来？深入分析市场结构可以发现，最大增长引擎来自多筒品类的全新开创。在“全域Toc”战略下，海尔洗衣机研发端与用户深度共创，2025年接连...

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