美团旅行联合多家雪场发起滑雪新手“破冰”计划

北京商报2025-12-26

北京商报讯（记者关子辰）近日，美团旅行联合多家雪场发起滑雪新手“破冰”计划，推出最低99元的“小白滑雪”套餐，包含雪具装备、滑雪培训、雪票等一站式服务，助力更多人可以便捷地上冰、上雪。　　美团旅行数据显示，今年11月以来，近2000万人展现出对冰雪运动的浓厚兴趣，包括参与过冰雪项目、体验过相关冰雪培训课程等，其中“95后”占比超四成。从地域分布看，广东、江苏、黑龙江三省居民对冰雪运动的关注度最高；...

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href=http://finance.eastmoney.com/a/202512263603304558.html><strong>北京商报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>北京商报讯（记者关子辰）近日，美团旅行联合多家雪场发起滑雪新手“破冰”计划，推出最低99元的“小白滑雪”套餐，包含雪具装备、滑雪培训、雪票等一站式服务，助力更多人可以便捷地上冰、上雪。　　美团旅行数据显示，今年11月以来，近2000万人展现出对冰雪运动的浓厚兴趣，包括参与过冰雪项目、体验过相关冰雪培训课程等，其中“95后”占比超四成。从地域分布看，广东、江苏、黑龙江三省居民对冰雪运动的关注度最高；...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202512263603304558.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0531971595.HKD","symbol_name":"HSBC GIF CHINESE EQUITY \"AD\" (HKD) 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skiers","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"03690":1.91,"HMTD.SI":0.6,"MPNGY":1.91,"METmain":0.6},"content_text":"北京商报讯（记者关子辰）近日，美团旅行联合多家雪场发起滑雪新手“破冰”计划，推出最低99元的“小白滑雪”套餐，包含雪具装备、滑雪培训、雪票等一站式服务，助力更多人可以便捷地上冰、上雪。　　美团旅行数据显示，今年11月以来，近2000万人展现出对冰雪运动的浓厚兴趣，包括参与过冰雪项目、体验过相关冰雪培训课程等，其中“95后”占比超四成。从地域分布看，广东、江苏、黑龙江三省居民对冰雪运动的关注度最高；热门冰雪目的地主要集中在北京市、张家口市、哈尔滨市、吉林市、白山市、呼和浩特市、乌鲁木齐市及新疆阿勒泰地区等地。　　数据还显示，12月以来，“新手滑雪”搜索量同比增长292%。同时，“滑雪培训”搜索量环比增长超86%，从搜索人群来看，20至40岁总体占比超78%。其中，北京地区“滑雪培训”整体搜索量环比增长超93%，“亲子滑雪”搜索量环比增长超675%。　　在泛冰雪人群分布上，美团旅行数据还显示，以京津冀为例，北京以49%的人数占比居首，天津、张家口分别占14%和10%。从年龄分层看，35岁以下年轻人构成主力，占冰雪兴趣人群的52%。　　据了解，今年冰雪旺季，美团旅行还联合张家口富龙滑雪场、张家口万龙滑雪场、广州热雪奇迹、北京军都山滑雪场，面向美团黑金、黑钻会员推出“会员专属免费雪场休息室”，并提供免费热饮小食。12月27至28日，万龙滑雪场还将推出“站姐约拍”活动，为雪友捕捉滑雪精彩瞬间。（文章来源：北京商报）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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