闲鱼：从“边缘”二手交易平台到阿里增长引擎信用卡盗刷、水军、卡券骗局等灰产横行？监管漏洞或尚存

新浪证券2025-12-25

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！　　出品：新浪财经上市公司研究院　　作者：新消费主张/cici 　　作为国内领先的二手交易平台，闲鱼以其庞大的用户基础和活跃的社区氛围构建了一个繁荣的C2C市场。然而，这种低门槛、高开放性的“集市”模式，在促进闲置物品流通的同时，也为各类灰色产业提供了滋生的土壤。　　“闲鱼这地方，能买到什么基本上取决于你黑话的词汇量”。...

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Regulatory loopholes may still exist","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"BABA":1.91,"09988":1.91},"content_text":"炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 　　出品：新浪财经上市公司研究院\n　　作者：新消费主张/cici\n　　作为国内领先的二手交易平台，闲鱼以其庞大的用户基础和活跃的社区氛围构建了一个繁荣的C2C市场。然而，这种低门槛、高开放性的“集市”模式，在促进闲置物品流通的同时，也为各类灰色产业提供了滋生的土壤。\n　　“闲鱼这地方，能买到什么基本上取决于你黑话的词汇量”。从网络水军到低价代订海外酒店（疑为盗刷信用卡），从蟹卡骗局到积分灰产，各类违规行为在平台上屡禁不止。\n　　从“边缘”二手交易平台到阿里增长引擎\n　　闲鱼始于淘宝页面的“淘宝二手”频道。消费者在淘宝“剁手”买买买的同时，闲置物品也越来越多，处理闲置物品的淘宝二手频道应运而生，也就是现在消费者所熟知的闲鱼平台。从淘宝二手频道脱胎而出的闲鱼，已不再是阿里电商版图中那个不起眼的补充角色。阿里巴巴近两年来的组织架构调整，为闲鱼的地位提升提供了清晰的注脚。\n　　2023年底，闲鱼升级为淘天集团一级业务，这是其地位变化的早期信号。而真正的转折点发生在2024年11月，阿里巴巴成立了全新的阿里中国电商事业群，闲鱼被正式纳入阿里巴巴中国电商业务体系。2025年8月，阿里巴巴更新业务架构，闲鱼与淘宝、天猫、飞猪旅行共同构成了阿里巴巴中国电商集团的电商板块。这一调整标志着闲鱼在集团内的战略优先级获得了实质性提升。\n\n　　伴随一次次地位提升，闲鱼也逐步被委以流量变现的重任。2023年6月6日，闲鱼首次实施收费政策，针对“当月成交订单数量大于10件且累计成交金额大于10000元”的卖家，超出部分收取1%的软件服务费。2024年9月1日，闲鱼进一步扩大收费范围，宣布向全体卖家收取0.6%的基础软件服务费（单笔最高60元），同时对高频高额卖家的超额部分仍按1%收取。2025年收费政策再度调整，卖家当月成交订单数超过10笔且累计成交金额超过10000元的订单，收取服务费的比例已上调至1.6%。\n　　据公开信息透露，闲鱼目前注册用户已超过6亿，日均发布的闲置商品超过400万件。更为关键的是，其日均GMV（商品交易总额）早已突破10亿元大关。同时，据《2025中国移动互联网春季报告》报告，2025年3月MAU突破2亿大关达到2.09亿，同比增长近20%，进入“APP用户规模增长榜单（MAU亿级）”前十，MAU增速位列电商类APP第一。\n　　作为领先的C2C平台，闲鱼的优势在于庞大的用户基础与极高的开放性。然而，闲鱼的开放式平台生态如同一把双刃剑，在促进交易活跃的同时，或也为灰色产业提供了滋生土壤。\n　　灰产横行？部分低价代订海外酒店疑为盗刷信用卡、零差评背后水军、蟹卡骗局、二奢到手刀？\n　　“闲鱼这地方，能买到什么基本上取决于你黑话的词汇量”。从网络水军到低价代订海外酒店（疑为盗刷信用卡），从蟹卡骗局到积分灰产，各类违规行为在平台上屡禁不止，更有用户表示此类违规行为部分被举报后平台并未给予相应处罚。\n　　案例一：低价代订海外酒店，疑为盗刷他人信用卡行为。近期，闲鱼平台上大量出现的低价酒店、机票代订服务，在吸引众多寻求“性价比”的年轻旅行者的同时，也因频繁曝光的信用卡盗刷、订单欺诈等事件陷入争议。\n　　这些远低于市场价的服务背后，或是一条游走在违法边缘的灰色产业链，不仅让消费者面临“钱房两空”和承担法律风险的可能，也对闲鱼平台的治理能力和责任边界提出了尖锐的拷问。在小红书平台上，有不少用户曝光这些远低于市场价的代订服务，实则为盗刷他人信用卡所为。即商家通过非法渠道获取（尤其是境外）他人的信用卡信息，用以支付原价房费，再以折扣价转卖给消费者，实现“空手套白狼”。\n　　由于从盗刷到被持卡人发现、银行追查存在时间差，不法分子得以利用这个窗口期完成交易。在小红书平台上有不少消费者反馈过类似情况，最终酒店怀疑盗刷信用卡导致消费者无法入住、甚至进入景区后被赶出来。另外，有不少用户表示，有充足证据链向咸鱼平台举报后，相关商家（如抖音ID为旅游达人的商家，其页面依旧在靠低价订海外酒店吸引用户）并未被处理。\n（资料来源：小红书）\n　（资料来源：小红书）\n　　案例二：电商平台“零差评”背后的网络“水军”灰色产业链，目前仍存在刷好评。2025年7月，央视财经《财经调查》栏目曝光了电商平台“零差评”背后的灰色产业链，闲鱼被点名成为网络水军接单的主要场所。在平台上，网络水军机构已进化出一套复杂的暗语体系来规避监管，通过暗语招募、剧本化评论、差评清洗等手段，系统性伪造消费评价，严重扰乱市场秩序，侵害消费者权益。目前，闲鱼平台上依旧部分提供“代运营”服务的商家，依旧存在付费刷好评的服务。\n（资料来源：闲鱼）\n　　案例三：蟹卡提取暴雷、二奢到手刀。在黑猫投诉 【下载黑猫投诉客户端】平台上，上百名消费者发起集体投诉，称在闲鱼购买“阳澄湖大闸蟹”蟹卡后无法提货，网站显示无库存甚至关闭。\n（资料来源：黑猫投诉）\n　　除此之外，二手奢侈品到手刀也在闲鱼上屡见不鲜，多家二奢回收公司系统性地对卖家实施“到手刀”诈骗。二手奢侈品回收公司伪装个人买家高价成交，收货时再以各种理由大幅砍价。一款成交价8000元的包，可能被“砍”到4000元。为了制造砍价理由，黑产员工会私拆包裹，用牙签蘸取黑色颜料、涂抹透明胶等方式，在包包上故意制造瑕疵，以要求降价。\n　（资料来源：小红书）\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：公司观察","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2594286007","isCrawlerRequest":true}

闲鱼：从“边缘”二手交易平台到阿里增长引擎 信用卡盗刷、水军、卡券骗局等灰产横行？监管漏洞或尚存

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闲鱼：从“边缘”二手交易平台到阿里增长引擎信用卡盗刷、水军、卡券骗局等灰产横行？监管漏洞或尚存