百事将数字化投资的重心延伸至产业链最前端

农食网2025-12-25

在消费品行业增长承压、成本波动加剧的背景下，PepsiCo正将数字化投资的重心延伸至产业链最前端——农业。2025年，这家全球消费品巨头在推进新品组合的同时，进一步加大了对数字化和农业科技的投入，核心目标并非短期效率提升，而是为其关键原材料建立更具韧性的长期供应体系。PepsiCo在今年夏天于泰国举行的创新峰会上推出“Digital North Star”框架。PepsiCo农业业务副总裁Rob ...

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