理想第二产品线总裁、i8负责人张骁将离职，外界猜测与理想i8销量不佳有关

Ofweek维科网2025-12-26

理想人事变动：理想i8负责人张晓离职，i8销量不景气或成为离职原因？据晚点Auto报道，近日，理想汽车第二产品线总裁、i8车型负责人张骁将于近期正式离职。作为2016年5月便加入理想的早期核心员工，张骁从整车产品经理一路成长为产品线负责人，此次离职外界普遍猜测此次变动与旗下i8车型销量未达预期有关。理想汽车自创立以来便构建了清晰的产品线布局，按售价区间划分为三大板块：40万元以上高端市场由汤靖负责...

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The outside world speculates that it is related to the poor sales of Ideal i8","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"LI":1.95,"02015":1.95},"content_text":"理想人事变动：理想i8负责人张晓离职，i8销量不景气或成为离职原因？据晚点Auto报道，近日，理想汽车第二产品线总裁、i8车型负责人张骁将于近期正式离职。作为2016年5月便加入理想的早期核心员工，张骁从整车产品经理一路成长为产品线负责人，此次离职外界普遍猜测此次变动与旗下i8车型销量未达预期有关。理想汽车自创立以来便构建了清晰的产品线布局，按售价区间划分为三大板块：40万元以上高端市场由汤靖负责，涵盖MEGA和L9车型。30万至40万元主流豪华市场由张骁分管，核心产品包括L8、L7以及今年7月上市的i8。30万元以下入门市场则由李昕旸主导，覆盖L6和i6车型。在i8上市前夕，张骁曾公开表示，第二产品线作为企业的\"经营基盘\"，将承担起稳定销量和利润的核心使命。然而，这款被寄予厚望的\"腰部产品\"未能实现预期表现，加之张骁的个人微博自今年9月底起便停止主动更新（此前曾高频推送i8相关信息），进一步加剧了市场对其职务变动的猜测。与此同时，理想汽车近期交付数据呈现波动。官方统计显示，2025年11月公司交付新车33181辆，较去年同期的48740辆同比下滑31.92%；截至2025年11月30日，理想汽车历史累计交付量已达1495969辆。对于未来市场布局，理想汽车透露，明年初i6车型的月产能将稳步提升至2万辆，有望成为拉动销量增长的新引擎。公开信息显示，理想汽车成立于2015年7月，由李想创立并担任现任董事长、首席执行官及执行董事，是专注于豪华智能电动汽车设计、研发、制造和销售的中国新能源汽车制造商，总部位于北京，在江苏常州拥有自有生产基地，始终以家庭用户需求为核心，通过产品创新与技术研发提供安全便捷的出行解决方案。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"executive","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2594250762","isCrawlerRequest":true}