华润置地裁员近8千人

地产黑铁时代2025-12-27

华润置地在2025年上半年进行了大规模的组织与人员调整，其核心并非一次简单的“裁员”，而是一场为了适应行业新常态而进行的深刻战略转型。1. 调整规模：近8000人优化数据显示，2025年上半年，华润置地员工总数减少了 5,045人，其旗下负责物业与商业运营的华润万象生活员工减少了 2,833人。两者相加，整体优化规模接近8,000人。2. 核心动作：组织架构“扁平化”改革人员变化的背后，是组织架构...

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5,045人，其旗下负责物业与商业运营的华润万象生活员工减少了 2,833人。两者相加，整体优化规模接近8,000人。2. 核心动作：组织架构“扁平化”改革人员变化的背后，是组织架构...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251227090510a6d46347&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1880383366.USD","symbol_name":"东方汇理中国股票基金 A2 (C)","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251227090510a6d46347&s=b","article_id":"2594246159","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251227090510a6d46347&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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核心动作：组织架构“扁平化”改革人员变化的背后，是组织架构的根本性重组。华润置地推行 “强总部、弱大区、强片区” 的新模式。具体做法是：将原有的7个大区合并为5个，28个地区公司精简至20个，并取消了各大区的核心职能部门。这使得总部能够直接、高效地管理核心城市公司，缩短了决策链条。3. 为何调整：提升效率，应对市场寒冬此举的直接驱动力是提升人效、降低成本、快速应对市场。2025年上半年，尽管华润置地销售额仍居行业前三，但同比下滑了12%，而公司在2024年员工人数却不降反增，导致成本压力凸显。在房地产行业整体下行的“存量时代”，通过组织瘦身来提升运营效率和利润能力，已成为生存和发展的必然选择。4. 如何调整：“远航计划”与“起立坐下”调整并非一刀切。主要通过两种温和但坚决的方式进行：• “远航计划”：鼓励地产业务线的员工，向华润万象生活（商业、物业）等仍在发展的新业务板块内部转岗。• “起立坐下”：全员重新竞聘上岗，岗位和人员编制在过程中被重新梳理和优化，以实现“能者上、庸者下”和人员匹配。总结来说，华润置地近8000人的变动，本质是房地产行业告别粗放增长、进入精细化管理时代的标志性事件。这反映了头部房企正在通过组织革命，来换取在未来市场中更强的竞争力和生存能力。包括万科、金地等在内的同行也都在进行类似调整，预示着行业传统的管理模式正在发生根本性变革。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"executive","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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