滔搏得换个“活法”

21Style2025-12-24

文丨贺泓源编辑丨高梦阳运动零售运营商滔搏销售额继续下滑中。该公司披露的公告显示，2026财年第三季度（2025年9至11月），滔搏直营和批发业务税前总销售额下降高单位数，跌幅延续上个财季趋势，略弱于上半年整体。分渠道看，线上渠道增速仍好于线下渠道，但受基数影响，线上增速较上半年略有放缓，线下表现较上半年略有改善。滔搏销售下滑的原因，很大程度上与其“老搭子”耐克相似。在截至11月末的最新财季，耐克在...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2594239329?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2025-12-24 23:00","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2594239329","market":"hk","top_or_hot":-1,"title":"滔搏得换个“活法”","media":"21Style","content":"<div>\n<p>文丨贺泓源编辑丨高梦阳运动零售运营商滔搏销售额继续下滑中。该公司披露的公告显示，2026财年第三季度（2025年9至11月），滔搏直营和批发业务税前总销售额下降高单位数，跌幅延续上个财季趋势，略弱于上半年整体。分渠道看，线上渠道增速仍好于线下渠道，但受基数影响，线上增速较上半年略有放缓，线下表现较上半年略有改善。滔搏销售下滑的原因，很大程度上与其“老搭子”耐克相似。在截至11月末的最新财季，耐克在...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251224235924a6cb038c&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>滔搏得换个“活法”</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n滔搏得换个“活法”\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-12-24 23:00 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251224235924a6cb038c&s=b><strong>21Style</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>文丨贺泓源编辑丨高梦阳运动零售运营商滔搏销售额继续下滑中。该公司披露的公告显示，2026财年第三季度（2025年9至11月），滔搏直营和批发业务税前总销售额下降高单位数，跌幅延续上个财季趋势，略弱于上半年整体。分渠道看，线上渠道增速仍好于线下渠道，但受基数影响，线上增速较上半年略有放缓，线下表现较上半年略有改善。滔搏销售下滑的原因，很大程度上与其“老搭子”耐克相似。在截至11月末的最新财季，耐克在...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251224235924a6cb038c&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK1114","symbol_name":"服装零售","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251224235924a6cb038c&s=b","article_id":"2594239329","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251224235924a6cb038c&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2594239329","pubTimestamp":1766588422,"columns":[],"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"文丨贺泓源编辑丨高梦阳运动零售运营商滔搏销售额继续下滑中。滔搏销售下滑的原因，很大程度上与其“老搭子”耐克相似。耐克明确，将加强与滔搏等经销商的合作力度。需要注意的是，滔搏正在收缩规模。公告显示，截至11月末，滔搏直营门店毛销售面积较上一季度末减少 1.3%，较去年同期减少 13.4%。当然，滔搏也在做加法。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"BK1114":"服装零售","06110":"滔搏","BK1512":"体育用品"},"translate_title":"Taobo has to change his \"way of living\"","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"06110":1.5},"content_text":"文丨贺泓源编辑丨高梦阳运动零售运营商滔搏销售额继续下滑中。该公司披露的公告显示，2026财年第三季度（2025年9至11月），滔搏直营和批发业务税前总销售额下降高单位数，跌幅延续上个财季趋势，略弱于上半年整体。分渠道看，线上渠道增速仍好于线下渠道，但受基数影响，线上增速较上半年略有放缓，线下表现较上半年略有改善。滔搏销售下滑的原因，很大程度上与其“老搭子”耐克相似。在截至11月末的最新财季，耐克在华销售额同比下滑16%至14.23亿美元。大中华区门店客流量下滑、当季售罄率降低导致销售未达目标等，都影响了耐克在华销售。事实上，运动市场承压是当前的现状。9月，匹克董事长许景南在内部会议上提到，匹克内销直营板块自年初以来持续亏损，仅1月至7月就累计亏损逾1.3亿元，期间还不得不转手三个分公司。据安踏体育披露，在2025年第三季度，安踏品牌产品的零售金额（按零售价值计算）同比录得低单位数的正增长。同期，FILA品牌的零售金额（按零售价值计算）同比录得低单位数的正增长。此种增速与往年相比形成巨大落差。李宁则直接销售下滑。该公司披露的公告显示，三季度，李宁（不含李宁YOUNG）零售流水同比录得中单位数下降。回到滔搏，好消息是耐克明显更重视这一渠道了。耐克明确，将加强与滔搏等经销商的合作力度。需要注意的是，滔搏正在收缩规模。公告显示，截至11月末，滔搏直营门店毛销售面积较上一季度末减少 1.3%，较去年同期减少 13.4%。此外，滔搏提到，将持续优化线下门店网络，谨慎开改店、淘汰尾部店和亏损店，聚焦线下店铺的线上渠道延展；预计今年全年关闭店铺数目较去年大幅减少，下半财年关闭幅度较上半财年更缓。当然，滔搏也在做加法。比如，其跑步品牌集合店ektos于 11 月底亮相上海马拉松体育博览会，集结近20个品牌；独家代理的挪威户外品牌 Norrona 于10月以快闪店形式落地上海浦东嘉里城。总体来看，在当前市场环境下，滔搏的转型还需快些。12月23日，滔搏报收2.98港元/股，跌幅4.49%。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.0","shortVersion":"4.42.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2594239329","isCrawlerRequest":true}