AI豪赌进入深水区：扎克伯格一边砸钱，一边开始勒紧Meta的钱袋子

金十数据2025-12-25

随着Meta在AI领域的大举投资，成本压力逐渐加大。分析师关注其能否通过削减开支并实现更高回报，在2026年保持增长势头。马克·扎克伯格（Mark Zuckerberg）在2025年大举投资人工智能，但他的新年决心可能是收紧Meta平台的预算。庞大的数据中心和顶级AI研究人员的成本不断上升，迫使Meta Platforms(META.O)在资金筹集上进行创新，并在10月通过华尔街有史以来最大的私人...

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Zuckerberg）在2025年大举投资人工智能，但他的新年决心可能是收紧Meta平台的预算。庞大的数据中心和顶级AI研究人员的成本不断上升，迫使Meta Platforms(META.O)在资金筹集上进行创新，并在10月通过华尔街有史以来最大的私人信贷交易，为其Hyperion超级计算机筹集了270亿美元的资金。投资者情绪在扎克伯格分享公司计划进一步增加AI支出时达到了临界点。至本周二，Meta的股价已从8月12日的创纪录收盘价790.00美元下跌了15.8%。对扎克伯格来说，压力很大，他需要在这次投资狂潮中交出回报，证明公司能够管理成本。尽管AI技术帮助Meta推动了核心广告业务的增长，但第三季度的开支增速超过了收入的增速，部分分析师担心，随着数据中心折旧费用开始影响损益表，这一趋势可能会持续下去。法巴银行分析师斯特凡·斯洛温斯基（Stefan Slowinski）指出的另一个问题是，Meta的商业模式高度依赖广告收入，不像其他大型科技公司，如Alphabet(GOOGL.O)和亚马逊(AMZN.O)，它们拥有云计算业务。斯洛温斯基表示，当亚马逊和谷歌建造数据中心时，它们可以将剩余的容量租给外部客户，而Meta无法做到这一点。摩根士丹利的布莱恩·诺瓦克（Brian Nowak）在12月的报告中表示，Meta如果能提供更详细的运营支出指导，可能会改变外界的看法。他建议，Meta即将发布的1月财报可能是一个“清除事件”。最近关于Meta在元宇宙部门（Metaverse）大幅削减预算的报道，给投资者带来了新的乐观情绪。元宇宙部门隶属于Meta的Reality Labs部门，该部门上个季度亏损了44亿美元。2023年，Meta实施了显著的成本削减措施，此前扎克伯格宣布了“效率年”，并大幅削减了对虚拟世界的投资。如果Meta明年继续进行更多削减，它将有更多资源专注于投资回报更高的项目，比如广告算法和Ray-Ban AI眼镜。“在我们整体的Reality Labs投资组合中，鉴于AI眼镜和可穿戴设备的势头，我们正在将一些投资从虚拟世界转向这些领域，”一位公司发言人表示。“除了这些，我们没有计划进行更广泛的变化。”投资者希望看到Meta通过公司的Meta AI助手、Messenger Bots和可穿戴设备，探索新的AI盈利模式。公司在上次财报电话会议中报告称，Meta AI月活跃用户已超过10亿人，这反映了公司在不同社交媒体平台上的分发能力。然而，斯洛温斯基表示，关于月活跃用户的统计数据并没有显示用户参与的粘性，也没有说明这些数据是否能与ChatGPT或Gemini相媲美。Meta Superintelligence Labs是由亚历山大·王（Alexandr Wang）领导的新AI部门，也面临着巨大的压力，因为Meta最新的Llama 4模型未能令用户满意。《华尔街日报》报道，公司正在开发代号为Mango的图像和视频模型，以及代号为Avocado的文本模型，预计将在明年春季发布。彭博社还报道称，Meta可能正在开发一个闭源模型，这意味着该技术将不再对公众开放，无法免费使用。诺瓦克表示，Meta的另一个盈利方法可能是通过云服务商如亚马逊和微软(MSFT.O)来分发其模型。在这种情况下，客户将支付租用Meta AI访问权限的费用，而不是自己托管这些技术。诺瓦克认为，超级智能实验室部门实际上可能是Meta目前最被忽视的部分，并具有将股价推高至1000美元的潜力，较周二收盘价664.94美元高出约50%。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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