前奈飞高管空降美泰，将主导芭比等IP商业化

玩具前沿2025-12-25

美泰公司近日宣布，任命娜塔莉亚·普雷莫维奇为首席消费品与体验官，该任命将于2026年1月5日正式生效。这位从奈飞加盟的高管将负责美泰全球消费品、主题体验、出版物及实景娱乐业务，直接向董事长兼首席执行官伊农·克雷兹汇报。普雷莫维奇在奈飞期间从零开始建立了消费品业务，并担任美、加、澳、新区域负责人，领导全球电商业务和150多个合作伙伴关系。任职期间，她助力推进包括"奈飞之家"在内的重大战略项目，并在将...

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