李云飞接受专访：面对黑公关，王传福劝大家忍一忍

21世纪经济报道2025-12-25

近日，比亚迪集团品牌及公关处总经理李云飞接受了21世纪经济报道的独家专访，再度回应黑公关、黑水军问题。　　21世纪经济报道：汽车行业黑公关事件频出，比亚迪也是受害者，您和团队是如何应对呢？　　李云飞：对，因为过去几年，整个中国汽车行业竞争非常激烈。有时候有各种黑公关、黑数据。那作为品牌公关的负责人，我和我们的团队一样的有时候很愤慨。　　换位思考一下，很多媒体都很清楚，我们比亚迪从来不拉踩别人，但是...

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it","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81211":0.6,"01211":1.91,"HYDD.SI":0.6,"002594":1.91,"BYDDY":1.91,"EVS.SI":0.6},"content_text":"近日，比亚迪集团品牌及公关处总经理李云飞接受了21世纪经济报道的独家专访，再度回应黑公关、黑水军问题。　　21世纪经济报道：汽车行业黑公关事件频出，比亚迪也是受害者，您和团队是如何应对呢？　　李云飞：对，因为过去几年，整个中国汽车行业竞争非常激烈。有时候有各种黑公关、黑数据。那作为品牌公关的负责人，我和我们的团队一样的有时候很愤慨。　　换位思考一下，很多媒体都很清楚，我们比亚迪从来不拉踩别人，但是很多同行做了很多特别针对别人一个事情，最终体现在了比如说黑公关的数据。　　王（传福）总上个礼拜五（12月5日）称，比亚迪现在是龙头企业，我们要受得了委屈，别人可以欺负我们，我们就忍着呗。　　我们有一个基本纲要，里面也明确地讲，我们讲好自己的事情就行，就不主动拉踩别人是我们的底线，也是我们的红线。我们是这么要求，也是这么想这么干的。　　21世纪经济报道：有个观点叫做强势群体在舆论场中会沦为弱势表达，你也是认同的。　　李云飞：是，我很认同。我包括我们的管理人员，我们的团队，我们总结下来的话，做好自己的技术，做好自己的产品，做好自己的品牌。我觉得就长期主义，与公道自在人心。　　我觉得大的环境的话还是很多时候是带节奏的。各个平台你去看，但凡诋毁你的，侮辱你的，不时带节奏的，随随便便动辄转发在上万、几万甚至几十万。那我想问一下这些号，这个流量是谁推的？那如果说这个是发布信息是他自己推的，我能理解。那如果是别人推的，目的何在？用意何在？我觉得这个是有问题的。　　我后来在网上也讲，我说其实我们比亚迪也是，我们才是树大招风，我们的量很大，我们才是这个行业黑公关黑水中的最大的受害者，没有之一，这是事实。因为我们每天我们同事，我们自己都看得到，有很多特别无厘头。　　我们在前年、去年，针对好几起案子发起诉讼，因为法务的这个流程非常漫长，举证需要一审、二审，但目前都取得了阶段性成果。　　当然我们换位思考，理解媒体可能要做舆论监督，我觉得比亚迪现在到了现在的这个体量，我们是愿意接受这个基于事实客观报道，批评和提醒没问题，舆论监督没问题。但如果说是长期针对比亚迪，不是一次两次，是长期针对比亚迪诋毁侮辱，通过虚假不实信息诋毁我们品牌，我们不能接受。　　现在这个阶段的话，我觉得还是聚焦自身，做好技术，做好产品，做好服务，把我们的客户服务好，我们对股东负责，然后给行业的话多做加分项。（文章来源：21世纪经济报道）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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