阿迪“中迪达斯”反向带货，跑步发力，与李宁竞争再升级

ITBEAR科技资讯2025-12-25

阿迪达斯近期在中国市场推出新一代新中式夹克系列，引发广泛关注。该系列融合立领剪裁与中式盘扣元素，试图将传统美学与街头潮流相结合。尽管设计引发“土潮”争议，部分消费者认为其类似公园太极服，但市场反响热烈，国内热门配色款迅速售罄，海外消费者甚至通过代购渠道抢购，形成“反向带货”现象。这一系列的设计迭代历经四年。初代产品仅在经典运动夹克上印制“中国”字样，2023年元旦上市后数周内售罄。随后版本逐步引入...

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