理想入驻京东只卖车品不卖整车，车企对电商开放整车销售在顾虑什么?

Ofweek光电信息网2025-12-28

理想京东独家合作仅售车品，车企对电商开放整车销售仍态度谨慎据网经社报道，近日，理想汽车官方商城正式入驻京东，开设品牌官方旗舰店，这也是理想首次与第三方电商平台达成独家合作。不过此次合作并未涉及整车销售，旗舰店仅售卖汽车用品及周边，叠加双重折扣吸引用户，同时双方透露将共建全生命周期服务闭环，为后续合作铺垫。理想与京东的合作的谨慎推进并非个例，此前拼多多与特斯拉的“万人团购”事件便凸显车企对电商整车...

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