美团、淘宝闪购开启外卖抢人大战？“转会费”最高3000元

21世纪经济报道2025-12-28

临近年底，外卖行业的战火蔓延至骑手争夺。　　12月26日，据每日经济新闻报道，美团与淘宝闪购在北京的部分站点、部分区域，相继面向骑手推出高额“转会”奖励：美团针对11月份在饿了么、京东月单量大于720单并愿意加入美团乐跑干六周的骑手奖励2888元；淘宝闪购则面向12月15日至21日在京东、美团、顺丰等平台跑单超过140单、加入淘宝闪购优选并连续跑4周的骑手奖励3000元，此外还奖励邀请人1000元...

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yuan","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89988":0.6,"03690":1.93,"09988":1.91,"HMTD.SI":0.6,"METmain":0.6,"ALBmain":0.6,"MPNGY":1.93,"BABA":1.91,"HBBD.SI":0.6},"content_text":"临近年底，外卖行业的战火蔓延至骑手争夺。　　12月26日，据每日经济新闻报道，美团与淘宝闪购在北京的部分站点、部分区域，相继面向骑手推出高额“转会”奖励：美团针对11月份在饿了么、京东月单量大于720单并愿意加入美团乐跑干六周的骑手奖励2888元；淘宝闪购则面向12月15日至21日在京东、美团、顺丰等平台跑单超过140单、加入淘宝闪购优选并连续跑4周的骑手奖励3000元，此外还奖励邀请人1000元。　　这并非全国范围的官方招募，多位骑手接到的拉新政策中都强调“名额有限，先到先得”。该奖励是否会在全国其他城市蔓延，尚不得而知。　　今年以来，外卖平台的竞争已从价格战、补贴战延伸到对优质、成熟骑手的争夺。北京一位美团骑手称，上周他周围被淘宝闪购最新福利吸引过去的骑手至少有六七位。也有骑士表示，成熟稳定的骑手不会经常流动，骑手还是看重单量稳定和平台体验的保障能力。（文章来源：21世纪经济报道）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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