拼多多严查赠品营销文案商家需改用官方工具设置

网经社2025-12-25

(网经社讯)12月25日消息，拼多多平台近期对商家在商品描述中使用“赠品”或“赠”等字样进行赠品营销的行为加强了管控。此前，平台已禁止使用“买X送X”等直接促销文案，许多商家转而使用“赠”相关表述。目前，平台开始批量警告使用此类字样的商家，要求其进行整改。据网经社数字零售台（DR.100EC.CN）了解，此次平台执行呈现出“先改后罚”的特点。官方通知并未明确具体的处罚措施和最终整改期限，但根据平台...

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拼多多严查赠品营销文案 商家需改用官方工具设置

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拼多多严查赠品营销文案商家需改用官方工具设置