阿里1688公布年度商业领袖，称增长不靠“卷”要靠“稳”

新浪科技2025-12-23

新浪科技讯 12月23日晚间消息，近日，阿里巴巴旗下源头厂货平台1688举办商业领袖年度峰会，揭晓平台2025年商业领袖奖获奖名单，覆盖消费品、工业品等多个行业领域。　　会上，1688商家发展中心相关人士表示：“在AI时代，生意能否成功，不再依赖低价竞争，而在于确定性——订单稳、交货稳、运营稳。增长不是‘卷’出来的，而是‘稳’出来的。企业越可靠，客户越敢下单，平台也越愿意为其匹配更多商机。”另有...

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12月23日晚间消息，近日，阿里巴巴旗下源头厂货平台1688举办商业领袖年度峰会，揭晓平台2025年商业领袖奖获奖名单，覆盖消费品、工业品等多个行业领域。\n　　会上，1688商家发展中心相关人士表示：“在AI时代，生意能否成功，不再依赖低价竞争，而在于确定性——订单稳、交货稳、运营稳。增长不是‘卷’出来的，而是‘稳’出来的。企业越可靠，客户越敢下单，平台也越愿意为其匹配更多商机。”另有专家在演讲中指出，中国经济正处于K型分化阶段，只有主动拥抱数字化、具备经营韧性的企业，才能穿越周期波动。\n　　据悉，目前已有越来越多商家在1688上从规模化流量争夺转向精细化供应链价值深耕。与此同时，1688也正与核心商家共同构建确定性履约能力与AI化经营体系，推动平台、商家、买家三方共赢，在K型分化的行业格局中抢占领先地位。\n　　尽管本届获奖企业来自不同行业、各具特色，但均呈现出显著共性：中国制造业的竞争焦点，正从外部资源比拼转向内部能力锻造。\n　　面对质量稳定性不足、产业结构失衡等多重挑战，制造业正通过构建全链条创新生态、推进智能制造技术革新、优化要素资源配置等路径寻求突破。在人工智能、大数据、物联网等新技术赋能下，众多企业已实现产能提升与用工减少的双重成效，展现出强劲发展潜力。\n　　例如，上海义菲包装通过自主研发AI快速报价系统并打造柔性生产线，以智能化能力对冲市场需求的不确定性，成功从传统包装生产商升级为“一站式安全交付解决方案”服务商。在竞争激烈的美妆赛道，潍坊纳澳化妆品另辟蹊径，以“科研级精油”切入新兴的疗愈经济，将小众专业标准推向大众市场。\n　　而义乌可斐服饰则在丝袜这一基础品类上，凭借对极致品控的坚持与柔性供应链的构建，实现了基础产品的高端化与时尚化，证明即使在缺乏颠覆性技术的领域，通过对品质与效率的极致追求，同样能够完成价值跃迁。\n　　据悉，1688商业领袖奖评选旨在挖掘产业带中具有代表性的标杆企业。评选聚焦制造业转型升级的核心路径——AI驱动与全域增长。\n　　1688方面介绍，为系统评估企业经营实践，评选设立了三个可衡量、可观测的关键维度，并构建了相应的价值评估体系。最终上榜企业经由平台大数据分析、专家评议与实地调研综合评定，均具备显著先进性与行业示范意义，覆盖包装、服饰饰品、数码电脑、家装建材、个护家清、五金等多个行业类目。\n　　目前，1688已在商家成长体系中构建起“发现标杆、萃取方法、赋能生态”的良性循环。通过设定前瞻性评选标准，平台系统性地识别并呈现产业带中的最佳实践，为整个生态提供了清晰的“坐标系”与可复用的“方法论库”。\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：何俊熹","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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