中国豪车格局生变：特斯拉领跑，问界小米崛起，BBA优势不再？

ITBEAR科技资讯2025-12-24

中国豪华汽车市场的格局正在经历一场深刻变革。根据最新披露的销量数据显示，传统燃油豪华品牌的市场主导地位已受到显著冲击，新能源品牌正以惊人速度重塑行业版图。在2025年11月的豪华品牌销量排行榜中，特斯拉以7.3万辆的月销量强势登顶，成为当月最大赢家。奥迪以5.4万辆紧随其后，问界品牌则以5.1万辆的销量跻身前三。值得注意的是，小米汽车凭借4.5万辆的月销量力压宝马，后者当月销量未能突破4万辆大关。...

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there?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81810":0.6,"01810":1.91,"BMWYY":1.87,"09927":0.9,"MIUmain":0.6,"TSLA":1.94,"XIACY":1.91,"HXXD.SI":0.6},"content_text":"中国豪华汽车市场的格局正在经历一场深刻变革。根据最新披露的销量数据显示，传统燃油豪华品牌的市场主导地位已受到显著冲击，新能源品牌正以惊人速度重塑行业版图。在2025年11月的豪华品牌销量排行榜中，特斯拉以7.3万辆的月销量强势登顶，成为当月最大赢家。奥迪以5.4万辆紧随其后，问界品牌则以5.1万辆的销量跻身前三。值得注意的是，小米汽车凭借4.5万辆的月销量力压宝马，后者当月销量未能突破4万辆大关。更令人意外的是，奔驰品牌首次跌出前五，仅以3.8万辆的销量位列第六。这份榜单折射出两大显著趋势：其一，传统豪华品牌\"BBA\"（奔驰、宝马、奥迪）虽仍保持前十席位，但已从垄断前三的强势地位滑落至第二、第五、第六位；其二，在排名前十的品牌中，国产新能源品牌占据六席，除BBA外其余七个品牌均为纯电或插混车型。这种变化标志着中国豪华车市场正加速向电动化转型，燃油车的市场空间持续被压缩。市场观察人士指出，小米汽车等新兴品牌的崛起具有标志性意义。该品牌车型起售价均超过20万元，直接切入传统豪华品牌的价格区间。这种\"新势力\"与传统豪强的直接对话，正在改写消费者对豪华品牌的认知标准。数据显示，当月销量前十的豪华品牌中，仅有BBA三个品牌仍保持燃油车销售，其余品牌均以新能源车型为主力。行业分析师认为，随着国产新能源技术持续突破和充电基础设施不断完善，燃油豪华品牌的市场份额将进一步萎缩。这场变革不仅体现在销量排名上，更预示着整个豪华汽车市场的价值评估体系正在重构。未来三年内，新能源品牌与传统豪华品牌的市场地位或将发生根本性逆转。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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