周大福：新形象店每月销售持续高于同区门店的平均水平

澎湃新闻2025-12-23

12月23日，周大福珠宝上海港汇恒隆广场新形象店开幕，这是周大福全球首家推出黄金家居精品的门店。新形象店也是周大福品牌转型的重要一环，希望以差异化商品锁定高端客群。谈及如何看待同一个商场里其他黄金品牌的竞争，周大福珠宝集团南区总经理谢浩然告诉澎湃新闻记者，周大福店内产品的品类更加广泛，除了黄金产品，还有包括粉钻、彩色钻石和翡翠等珠宝产品，客户群体范围更广泛。谈及未来新形象店的开店计划，谢浩然向澎湃...

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