阿里减持，马云离场，谁能拯救华谊王氏兄弟？

搜狐新闻2025-12-24

出品| 搜狐财经作者|刘相君、冯圆圆曾经的影视圈“带头大哥”，如今账户被冻结、创始人被限高，连马云都忙着减持！华谊兄弟到底经历了什么？华谊兄弟，这个曾经的中国影视第一股，最近又传来令股民心头一紧的消息。公告显示，长期持股的阿里创投和马云本人，计划大幅减持所持华谊兄弟股票。阿里创投的持股比例从3.47%降至2.4%，马云的个人持股则从6.06%减至5%以下。这意味着，阿里和马云，将不再是华谊兄弟持股...

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搜狐财经作者|刘相君、冯圆圆曾经的影视圈“带头大哥”，如今账户被冻结、创始人被限高，连马云都忙着减持！华谊兄弟到底经历了什么？华谊兄弟，这个曾经的中国影视第一股，最近又传来令股民心头一紧的消息。公告显示，长期持股的阿里创投和马云本人，计划大幅减持所持华谊兄弟股票。阿里创投的持股比例从3.47%降至2.4%，马云的个人持股则从6.06%减至5%以下。这意味着，阿里和马云，将不再是华谊兄弟持股5%以上的重要股东。这不是普通的资金调整，它更像一个时代的注脚，为华谊兄弟这些年的跌宕起伏，添上了一笔淡淡的疏离。受此消息影响，华谊兄弟12月18日股价全天跌幅4.15%，每股报收2.08元。曾经，王中军、王中磊兄弟的合影，是那个黄金年代最生动的封面。然而，盛宴终将散场。华谊兄弟市值从巅峰时近800亿，缩水至如今的不到60亿。自2018年起，华谊兄弟连续七年亏损，亏损金额累计超80亿；2025年前三季度，又亏损了1.14亿，甚至背负了5250万的逾期债务、13个银行账户被冻结。核心人物的境遇，更是这幕跌宕剧的缩影。创始人王中军，所持股份全部被冻结，他本人也因纠纷被限制高消费。弟弟王中磊，更是放下昔日大佬身段，携手妻子王晓蓉开通视频号，靠着打造恩爱夫妻人设，一头扎进了直播带货的浪潮里。网友们看在眼里，满是唏嘘，却也对夫妻俩字里行间的卖惨叙事颇为反感直言：“分明是缺钱了，才想起向普通人兜售情怀。”雪上加霜的是，王晓蓉早年那句“农民不配追星”的争议言论，也被网友翻了出来。对比如今夫妇卖30元的香薰蜡烛、9.9元的花肥，网友讽刺：\"昔日嫌弃农民，现在收割农民的三瓜两枣\"。而冯小刚，华谊兄弟曾经的“摇钱树”。2015年，华谊兄弟花10.5亿收购他刚成立的东阳美拉70%股权，可惜对赌失败，冯小刚累计补了2.35亿，如今这家公司也被卖给了阿里影业。如今，冯小刚也逐渐淡出电影商业的旋涡，其公众形象亦从昔日的“贺岁片之王”悄然转变。阿里系的减持，源于其自身的商业安排，但也在情理之中。当年资本的炽热联姻，看中的是影视行业澎湃的流量与光环。如今，光环褪去，留下的是一个亟待走出困境的华谊兄弟。资本来来去去，故事还在继续。华谊兄弟的跌宕，是中国影视业狂飙时代的一个缩影。如今，浮华褪去，或许才是真正回归创作与生意的开始。只是不知道，属于王中军、冯小刚他们的那个春天，还会不会再来。小狐提示：由于公众号规则更改，为了我们的文章能够第一时间发送给您，请您将小狐的公众号设为星标，让我们一起携手守护独立思考的能力。—谈一谈 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