泡泡玛特悉尼旗舰店亮相，成为南半球面积最大门店

鞭牛士2025-12-24

12月20日，泡泡玛特澳大利亚旗舰店正式在悉尼CBD核心区域Pitt Street开业。作为南半球面积最大的门店，该家门店面积超过600平方米，除了丰富的潮玩产品，现场还有系列艺术装置亮相，将旗舰店打造成一个融合艺术、文化与沉浸式体验的城市级潮玩地标。据了解，旗舰店以 “梦想启航” 为主题，在门店外侧，有一艘大型帆船艺术装置破浪而出，象征着泡泡玛特旗下的潮玩IP，跨越浩瀚海洋，最终抵达南半球的...

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hemisphere","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"PMRTY":1.95,"09992":1.95},"content_text":"12月20日，泡泡玛特澳大利亚旗舰店正式在悉尼CBD核心区域Pitt Street开业。作为南半球面积最大的门店，该家门店面积超过600平方米，除了丰富的潮玩产品，现场还有系列艺术装置亮相，将旗舰店打造成一个融合艺术、文化与沉浸式体验的城市级潮玩地标。据了解，旗舰店以 “梦想启航” 为主题，在门店外侧，有一艘大型帆船艺术装置破浪而出，象征着泡泡玛特旗下的潮玩IP，跨越浩瀚海洋，最终抵达南半球的海岸线。这一设计不仅是对澳大利亚本土悠久的航海历史、冒险精神与创意生活方式的诚挚致敬，也巧妙隐喻了品牌自身全球化旅程的勇气与探索。值得一提的是，位于装置旁的专属拍照区，还能给消费者在现场留下可参与、可珍藏的互动记忆。为庆祝这一重要时刻，泡泡玛特还同步上线了多款悉尼旗舰店限量产品，涵盖HIRONO小野、CRYBABY、MOLLY、ZIMOMO等核心IP的特别设计，成为全球粉丝独特的在地化记忆载体，持续丰富和深化品牌与消费者之间的情感连接。“悉尼旗舰店的开业是泡泡玛特在南半球一个激动人心的里程碑，”相关负责人表示，“我们旨在超越传统购物的模式，精心设计了一个充满趣味、创意与友好氛围的‘第三空间’。在这里，每一位到场的消费者都能深度沉浸于泡泡玛特所构筑的独特IP宇宙，感受情感连接的美好。”自2021年进入澳大利亚市场以来，泡泡玛特已在墨尔本、悉尼和布里斯班等主要城市开设了十多家门店，正在逐步建立起丰富的潮流文化网络。作为南半球的重点开拓市场之一，泡泡玛特还因地制宜推出了一系列本土化产品，如融合澳洲国宝形象的“泡泡萌粒考拉系列”、致敬昆士兰州灿烂阳光的限定款ZIMOMO Sunny 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