陈航回归九个月钉钉变身，AI to B入口争夺激战正酣

华夏时报网2025-12-24

“未来钉钉不再只是一个沟通的钉钉，它是承载着我们和所有Agent进行交互的平台。”12月23日，钉钉创始人、CEO陈航这样说，此时距离他今年3月末宣布回归钉钉已近九个月。　　当天一口气推出20多款AI产品，显示出随着陈航回归，从当年阿里的社交通讯产品“来往”蜕变而来的钉钉，在AI时代再次转型变身。而作为阿里面向B端市场的重要入口，钉钉的转型也意味着进入AI时代，科技巨头们围绕AI to B入口的...

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Real）、AI搜索问答（AI搜问）、通用任务处理Agent（悟空）以及企业AI平台（DEAP）等产品矩阵。　　需要提及的是，钉钉正加速让AI走向物理世界。　　据钉钉方面介绍，DingTalk Real是钉钉Agent OS在物理世界的关键延伸，像是“AI的身体”。陈航当天也表示，平常的手机、电脑、各种Pad等设备都是为人准备，但DingTalk Real这个终端是为Agent而生。此外，据记者了解，陈航回归后的钉钉在今年8月已经推出了自己的首款AI硬件，用于录音的DingTalk A1。　　不过对于钉钉在AI硬件上的发力，有业内人士在跟记者交流时认为，钉钉并非意在发力硬件，而是希望通过硬件来扩大自己的AI服务范围、提升自己的产品竞争力。　　事实上，“商业可交付”这个词组当天也频繁地出现在陈航的发言中。　　进入需要多年行业经验积累的制造业对于钉钉是一个积极信号。陈航当天举例称，一家生产电动汽车传感器的公司，此前产品随机抽检的比例为1%，损耗大约占成本的5%，但依然会有12%的漏检率，使用了钉钉的质量Agent后变成100%的抽检，但消耗成本却降低到3.25%，漏检率则降到1.2%，“我们正在把老师傅的经验加上机器自动化生产的模式，逐渐转化成在AI时代由数据智能驱动的可持续优化生产能力。”　　激烈争夺B端入口　　不只是钉钉，进入AI时代，在线办公巨头们都在通过AI变身，让自己在B端市场更好落地。　　目前在线办公市场处于钉钉、企业微信和飞书三足鼎立的局面。公开资料显示，今年7月，飞书发布了知识问答、AI会议、飞书妙搭等多款AI新产品，飞书CEO谢欣当时在发言中表示，承诺为企业提供真能用、真落地的企业AI产品。而今年8月发布的企业微信5.0也全面融合AI能力，并推出智能搜索、智能总结、智能机器人三大核心功能。　　在这背后，AI Agent的市场潜力是一个重要原因。IDC预测，2024年AI Agent全球市场规模约52.9亿美元，中国企业级AI Agent应用市场在2028年的保守规模将超过270亿美元，预计到2030年可增长至471亿美元。　　这对此前已明确提及商业化进展的在线办公巨头们，无疑是一个巨大诱惑。钉钉去年11月曾披露，启动商业化一年以来，2025财年上半年仅软件订阅的年度经常性收入（ARR）就已超2亿美元，代表着钉钉的商业模式已经成立。飞书也曾明确提出，预计去年ARR将超过3亿美元。而企业微信方面去年年初则透露，有信心在上述三家企业中率先实现盈利。　　但AI的迅速发展，显然让它们的商业落地进展有了新变量。公开资料显示，在线办公行业此前已进入火热的“抢客户大战”，百世快递、利尔达、微脉等品牌从飞书迁移至钉钉，而伊芙丽、好想来、罗莱家纺等品牌则从钉钉转战飞书。　　生态无疑是这场抢客大战的重要比拼因素之一。　　企业微信今年8月披露，截至当前，其已接入超过1400万真实的企业与组织，陈航今年8月也宣布，钉钉上的企业组织数已超过2600万，其中付费组织数超过19万，但截至目前，飞书尚未披露自己平台上的企业客户规模。　　此外，价格也是抢客大战的关键因素。陈航在12月23日的发言中谈及AI差旅时也表示，此前发现钉钉上面的企业差旅很多重要企业都不用，“等我自己开公司了我就知道了，根本服务不重要，价格最重要，价格便宜是王道。”　　通信高级工程师袁博在跟《华夏时报》记者交流时也认为，在线办公市场的竞争首先还是看生态，此外还要看企业在功能和价格间如何做出平衡，以及企业在B端市场的推广能力。他认为，只有真正为企业省钱又能提升其效率的办公应用，才能让企业心甘情愿去付钱。　　“我们想在AI时代打造一个全新的生态，希望和共创伙伴们一起打造一个全新的以AI来驱动的新工作方式。但是它应该长成什么样子，实际上我们一直在思考，这伴随着打造一个真正相信AI的创业团队的过程，然后保持不断地创新。”陈航当天还这样说道。（文章来源：华夏时报网）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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