泡泡玛特迎奢侈品高管启动全球化与品牌升级

DoNews2025-12-23

当一只Labubu玩偶被挂在LV包包上，人们一时也分不清谁才是真正的奢侈品。限量版Labubu的市场溢价，已可与高端奢侈品牌比肩。近日，泡泡玛特宣布LVMH大中华区集团总裁吴越正式出任公司非执行董事，标志着其向国际奢侈品运营模式靠拢的战略升级。泡泡玛特正加速全球布局，先后参与梅西百货感恩节花车巡游，并在伦敦牛津街、巴黎卢浮宫、东京涩谷等核心地标开设新店。2024年公司实现营收130.4亿元，同比...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2593450451?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2025-12-23 10:31","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2593450451","market":"hk","top_or_hot":-1,"title":"泡泡玛特迎奢侈品高管 启动全球化与品牌升级","media":"DoNews","content":"<div>\n<p>当一只Labubu玩偶被挂在LV包包上，人们一时也分不清谁才是真正的奢侈品。限量版Labubu的市场溢价，已可与高端奢侈品牌比肩。近日，泡泡玛特宣布LVMH大中华区集团总裁吴越正式出任公司非执行董事，标志着其向国际奢侈品运营模式靠拢的战略升级。泡泡玛特正加速全球布局，先后参与梅西百货感恩节花车巡游，并在伦敦牛津街、巴黎卢浮宫、东京涩谷等核心地标开设新店。2024年公司实现营收130.4亿元，同比...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251223103911a46cd616&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>泡泡玛特迎奢侈品高管 启动全球化与品牌升级</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n泡泡玛特迎奢侈品高管 启动全球化与品牌升级\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-12-23 10:31 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251223103911a46cd616&s=b><strong>DoNews</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>当一只Labubu玩偶被挂在LV包包上，人们一时也分不清谁才是真正的奢侈品。限量版Labubu的市场溢价，已可与高端奢侈品牌比肩。近日，泡泡玛特宣布LVMH大中华区集团总裁吴越正式出任公司非执行董事，标志着其向国际奢侈品运营模式靠拢的战略升级。泡泡玛特正加速全球布局，先后参与梅西百货感恩节花车巡游，并在伦敦牛津街、巴黎卢浮宫、东京涩谷等核心地标开设新店。2024年公司实现营收130.4亿元，同比...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251223103911a46cd616&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0345775950.USD","symbol_name":"NINETY ONE GSF ASIAN EQUITY \"A\" (USD) ACC","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251223103911a46cd616&s=b","article_id":"2593450451","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251223103911a46cd616&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2593450451","pubTimestamp":1766457063,"columns":[],"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"近日，泡泡玛特宣布LVMH大中华区集团总裁吴越正式出任公司非执行董事，标志着其向国际奢侈品运营模式靠拢的战略升级。他的加入被视为泡泡玛特链接奢侈品资源、学习长青品牌运营的关键举措。泡泡玛特已启动全球组织架构升级，设立大中华区、美洲区、亚太区、欧洲区四大区域总部。吴越的任职为泡泡玛特提供双重战略支点：横向推动全球化扩张，纵向深化品牌高端化。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"LU0345775950.USD":"NINETY ONE GSF ASIAN EQUITY \"A\" (USD) ACC","09992":"泡泡玛特","LU0348767384.USD":"ALLIANZLITTLE DRAGONS \"A\" (USD) ACC","LU0307460666.USD":"EASTSPRING INVESTMENTS CHINA EQUITY \"A\" ACC","LU0593848301.USD":"未来资产亚洲卓越消费股票基金A","LU0823426480.USD":"法巴中国股票经典Dis","LU0588546209.SGD":"Eastspring Investments - China Equity Fund AS SGD","LU0164880469.USD":"HSBC GIF HONG KONG EQUITY \"AC\" ACC","LU0823426308.USD":"法巴中国股票基金","LU0499858602.USD":"NINETY ONE GSF ASIA PACIFIC EQUITY OPPORTUNITIES \"A\" (USD) ACC","LU0359201885.HKD":"BGF CHINA \"A2\" (HKD) ACC","PMRTY":"Pop Mart International Group Limited","LU0359201612.USD":"贝莱德中国基金A2","SG9999002950.SGD":"United Asian Growth Opportunities SGD","LU0359202008.SGD":"Blackrock China Fund A2 SGD-H","IE0034224299.USD":"PINEBRIDGE ASIA EX JAPAN EQUITY \"A\" (USD) ACC","LU0345776255.USD":"NINETY ONE GSF ASIAN EQUITY \"A\" (USD) INC","LU1770036033.HKD":"NINETY ONE GSF ASIAN EQUITY \"A\" (HKD) ACC","LU1023057109.AUD":"BGF CHINA \"A2\" (AUDHDG) ACC","LU0572944931.SGD":"Janus Henderson Horizon China Opportunities A2 SGD","LU1481107354.HKD":"HSBC GIF HONG KONG EQUITY \"AD\" (HKD) INC","LU0149721374.USD":"HSBC GIF HONG KONG EQUITY \"AD\" INC","LU0231483743.USD":"abrdn SICAV I - ALL CHINA SUSTAINABLE EQUITY \"A\" (USD) ACC","LU2543165471.USD":"E FUND (HK) GLOBAL QUALITY GROWTH \"A\" (USD) ACC","SG9999001069.SGD":"UOB UNITED ASIA PACIFIC GROWTH (SGD) ACC","SGXZ86797644.SGD":"MAYBANK ASIAN GROWTH AND INCOME-I \"A\" (SGDHDG) INC","LU0531971595.HKD":"HSBC GIF CHINESE EQUITY \"AD\" (HKD) INC","LU0871576103.HKD":"HSBC GIF CHINESE EQUITY \"AC\" (HKD) ACC","SGXZ62798434.SGD":"MAYBANK ASIAN GROWTH AND INCOME-I \"A\" (SGDHDG) ACC","LU0164865239.USD":"HSBC GIF CHINESE EQUITY \"AC\" (USD) ACC","LU0611395673.USD":"NINETY ONE GSF EMERGING MARKETS EQUITY \"A\" (USD) ACC","LU0499858438.USD":"NINETY ONE GSF ASIA PACIFIC EQUITY OPPORTUNITIES \"A\" (USD) INC","LU0039217434.USD":"HSBC GIF CHINESE EQUITY \"AD\" INC","LU0327786744.USD":"Janus Henderson Horizon China Opportunities A2 USD","BK1224":"专卖店","LU0348766576.USD":"ALLIANZ LITTLE DRAGONS \"A\" (USD) INC","LU0211977185.USD":"EASTSPRING INVESTMENTS GREATER CHINA EQUITY \"A\" ACC"},"translate_title":"Pop Mart welcomes luxury executives to launch globalization and brand upgrade","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"PMRTY":1.98,"09992":1.98},"content_text":"当一只Labubu玩偶被挂在LV包包上，人们一时也分不清谁才是真正的奢侈品。限量版Labubu的市场溢价，已可与高端奢侈品牌比肩。近日，泡泡玛特宣布LVMH大中华区集团总裁吴越正式出任公司非执行董事，标志着其向国际奢侈品运营模式靠拢的战略升级。泡泡玛特正加速全球布局，先后参与梅西百货感恩节花车巡游，并在伦敦牛津街、巴黎卢浮宫、东京涩谷等核心地标开设新店。2024年公司实现营收130.4亿元，同比增长106.9%；经调整净利润达34亿元，同比增长185.9%。2025年上半年已完成前一年全年业绩，三季度收益预计同比增长245%-250%。为抑制市场炒作，自2025年6月起，泡泡玛特推行打击黄牛举措，包括提升产能、实施用户限购、禁止代排代取等措施，旨在引导二级市场交易回归理性。创始人王宁强调，公司重视真正用户的购买体验，而非短期销售数据。盲盒模式曾是泡泡玛特快速获客的核心，但公司已逐步转向IP孵化与社群运营的综合模式。其通过数据评估体系筛选和培育IP，如Labubu已成为年轻群体表达个性的精神符号与社交货币。产品从工具属性演变为身份标识，推动品牌价值重构。吴越拥有Dior香水中国业务及索尼音乐亚洲区管理经验，自2005年起长期负责LVMH旗下品牌在大中华区的战略布局。他的加入被视为泡泡玛特链接奢侈品资源、学习长青品牌运营的关键举措。他主张加强与95后、00后消费者的连接，助力品牌在全球时尚圈层建立影响力。泡泡玛特已启动全球组织架构升级，设立大中华区、美洲区、亚太区、欧洲区四大区域总部。2025年第三季度，海外收入同比增长365%-370%，其中美洲增长1265%-1270%，欧洲及其他地区增长735%-740%，海外市场成为新增长极。公司尝试拓展高端化路径，与周生生、萧邦、MONCLER等品牌联名，并推出独立珠宝品牌POPOP，强化收藏属性与艺术价值。王宁表示，艺术追求独特，商业追求普遍，寻找二者平衡是长期目标。王宁提出研究“充足的稀缺”这一奢侈品逻辑——即通过情感符号赋予产品高溢价能力。泡泡玛特试图摆脱单纯依赖IP热度，转而构建自身品牌的文化辨识度与叙事能力，使“泡泡玛特”本身成为价值载体。在IP生命周期管理方面，公司计划推出Labubu 4.0版本，并与索尼影业合作开发Labubu电影项目。同时拓展乐园业务、自研游戏等多元业态，完善IP生态体系。吴越的任职为泡泡玛特提供双重战略支点：横向推动全球化扩张，纵向深化品牌高端化。两者结合有助于在规模与个性、流行与经典之间取得平衡。王宁认为，尊重时间与经营规律，十年磨一剑，方能成就持久潮流符号。潮玩热潮褪去后，品牌价值的沉淀才刚刚开始。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"executive","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.35.13","shortVersion":"4.35.13","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2593450451","isCrawlerRequest":true}

泡泡玛特迎奢侈品高管 启动全球化与品牌升级

精彩评论

泡泡玛特迎奢侈品高管启动全球化与品牌升级