李宁开咖啡店是不务正业吗?

蓝鲨消费2025-12-23

当运动员跨栏转行为咖啡师，当运动服饰的卖场里飘起拿铁的香气，这是创新转型还是初心失守？近日，李宁旗下“宁咖啡”在北京王府井湾里超级奥莱开出了独立门店，正式从昔日购物满赠的配角变身为需要独立面对市场检验的主角。然而，这家以运动精神立本的中国民族品牌，究竟是被市场所迫的“病急乱投医”，还是在消费升级的潮流中迷失了方向？让我们暂时撇开那杯表面诱人的“赤兔·拿铁”，先回到李宁的核心战场。2025年上半年...

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