TikTok电商推出数字礼品卡挑战亚马逊

壹览商业2025-12-24

TikTok电商平台推出数字礼品卡，与亚马逊、eBay等老牌电商展开直接竞争。用户可选择10至500美元面值，并自定义动画设计。收礼人可通过数字感谢卡回应，或在生日、婚礼等场合回赠。礼品卡通过电邮发送，可即时在APP内兑换为账户余额。去年黑五创下1亿美元销售额后，今年黑五网一期间美国销售额突破5亿美元。三季度全球190亿美元营收已接近eBay的201亿。平台初期主打新兴品牌低价商品，现引入爱马仕（...

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