4年600万辆！比亚迪海洋网，跑完合资车企20年的路

EV视界2025-12-24

前几天，我赴深圳参加了2025比亚迪海洋四周年Ocean Day用户盛典。作为长期观察汽车行业的媒体人，这场以“奔涌”为主题的活动，让我对海洋网四年累计600万辆销量的成绩有了更直观的认知。从零到600万辆新车销量，需要多久？一般来说，传统合资车企的平均用时在20年左右，最快也得熬15年以上。但海洋网仅用四年便完成这一跨越，而这一增速所折射的行业格局变化，值得深入拆解。可以说，盛典现场的信息传递，...

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BYD Ocean Network has completed 20 years as a joint venture car company","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81211":0.6,"BYDDY":1.97,"002594":1.97,"01211":1.97,"HYDD.SI":0.6},"content_text":"前几天，我赴深圳参加了2025比亚迪海洋四周年Ocean Day用户盛典。作为长期观察汽车行业的媒体人，这场以“奔涌”为主题的活动，让我对海洋网四年累计600万辆销量的成绩有了更直观的认知。从零到600万辆新车销量，需要多久？一般来说，传统合资车企的平均用时在20年左右，最快也得熬15年以上。但海洋网仅用四年便完成这一跨越，而这一增速所折射的行业格局变化，值得深入拆解。可以说，盛典现场的信息传递，清晰勾勒出海洋网的成长路径。除了600万辆的总销量，宋PLUS、海鸥、海豚、海豹组成的“四大百万IP天团”是另一核心亮点。其中海豚的表现尤为突出，现场展示的销量数据显示，其连续三年蝉联国内A0级市场销冠，且成为国内最快破百万销量的A0级轿车，同时拿下泰国市场纯电车型销量冠军。在当前新能源市场竞争白热化的背景下，单一车型保持爆款已属不易，海洋网实现多点开花，这一市场表现并非偶然。行业内常有“风口论”，认为海洋网的成功源于踩中新能源红利。但结合我现场了解的技术细节与产业布局来看，持续四年的高速增长，核心支撑在于四大硬核支柱，这也是我在盛典及同期技术展中观察到的关键信息。第一支柱是比亚迪积累多年的“技术鱼池”。现场展示的技术timeline显示，从2008年第一代DM混动系统，到如今第五代DM系统2.79L/100km的亏电油耗与2000+km综合续航；从刀片电池到e平台3.0，再到双枪快充、兆瓦闪充等技术，比亚迪实现了电池、电机、电控核心技术的全自主掌控。这些被同行视为追赶目标的技术，已成为海洋网车型的基础配置，这种技术护城河是其产品竞争力的核心保障。第二支柱是“技术普惠”战略。不同于传统合资车企“挤牙膏式”的配置投放，海洋网将“标配即高配”贯穿产品矩阵。盛典现场的车型展示区可见，7万级的海鸥智驾版配齐驾驶辅助系统，海豚智驾版全系标配DiPilot 100系统及67项进阶配置，部分车型还搭载智能冷暖冰箱。这种无需为核心配置支付溢价的定价逻辑，降低了用户体验门槛，从现场用户访谈的反馈来看，这也是其获得市场认可的重要原因。第三支柱是精准的产品矩阵布局。结合现场公布的产品规划资料，海洋网已完成7-30万元主流市场的全覆盖：7万级海鸥聚焦城市代步，海豚以2700mm越级轴距打破A0级“低价低质”偏见，宋PLUS DM-i以“可油可电”特性解决家庭用户里程焦虑，海豹主打运动个性，海狮06则瞄准豪华舒适需求，连续四个月销量破3万。这种“款款有定位、款款能走量”的布局，既规避了内部竞争，又实现了对燃油车的全方位替代。第四支柱是全产业链垂直整合能力。现场工作人员介绍，比亚迪已构建从锂矿开发、电池组装，到IGBT芯片、系统开发，甚至轮毂、座椅等零部件的全自主生产体系。这一布局使主要零部件成本较行业平均低15%-20%，同时保障了产能稳定。从用户反馈来看，海洋网爆款车型的交付周期显著短于行业平均水平，而海外市场表现同样印证了这一优势——海豚拿下泰国纯电销冠，宋PLUS、海豹进入欧洲市场，海外销量占比已突破20%。除了硬实力，海洋网的用户运营软实力，是我此次盛典观察到的另一重点。不同于多数品牌将“以用户为中心”作为口号，海洋网已形成完整的落地体系。现场设置的用户共创展区显示，其通过App、社群、线下活动构建了全方位反馈机制：针对用户个性化需求，推出海鸥、海豚、海豹06GT双色定制款；针对混动用户续航担忧，2025年第四季度已推出纯电续航200公里的新品。更值得关注的是其“共创计划”，涵盖UI共创、OTA共创、生态共创三大板块，分别对应座舱界面优化、车机系统适配、出行服务匹配等需求。此前举办的海洋超级足球联赛，吸引超600万“海粉”关注，车主与明星、媒体同场竞技，这种基于共同兴趣的情感链接，使用户从产品使用者转变为品牌共建者。现场播放的车主故事视频中，有用户提到“这里不止讨论续航充电，更能一起拼搏，获得归属感”，这种情感认同所带来的用户粘性，是其长期发展的重要无形资产。盛典的核心亮点之一，是海洋网全新旗舰系列8系的定名——海豹08与海狮08。这两款车型造型源自上海车展首发的Ocean S概念车，采用全新一代海洋美学设计，现场公布的信息显示，其将搭载比亚迪最新电池技术、高级驾驶辅助系统、智慧座舱交互及极致操控配置，计划于2026年第一季度亮相。这一定位清晰表明，海洋网在600万用户基础上，正从“做大”向“做深”转变，进军大型高端新能源市场。结合行业发展规律来看，这一战略调整既是对用户需求升级的回应，也是品牌向上的必然路径。写在最后：全程参与此次盛典后，我对中国新能源汽车产业的发展有了更具体的认知。海洋网四年的发展轨迹，正是中国品牌从追赶到领跑的缩影。其成功并非单一因素作用，而是技术积累、普惠战略、产品精准度、产业链能力与用户运营的系统性协同。在新能源市场进入深水区、技术逐渐趋同的当下，海洋网的实践给出了答案：品牌的长期竞争力，源于对用户价值的持续尊重与兑现。四年600万辆只是起点，随着8系双旗舰的推进，海洋网的高端化征程值得行业关注。从现场传递的信息来看，其未来仍将聚焦用户需求，强化高端布局与场景化体验。作为行业观察者，我认为海洋网的发展逻辑，为中国品牌在全球汽车市场的竞争提供了可借鉴的范本，而这背后，正是中国汽车产业崛起的真实写照。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"dataReport","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2593421406","isCrawlerRequest":true}