景顺长城张欢：2026年新消费投资或向两端迁徙

人民财讯2025-12-23

人民财讯12月23日电，在今日由证券时报举办的“攻守之道：新消费高波动背后的定价逻辑重构”沙龙上，景顺长城研究部基金经理张欢指出，2026年新消费投资或将往“两端”迁移：一是市场需求刚起步、尚处于早期阶段的品类，包括新功效成分的保健品和口服养生品、医美创新材料、宠物保健品等；其次是供给释放相对有序，甚至有望出清，供需相对平衡的品类，包括功能性饮料、低糖健康食饮、古法黄金，以及零食量贩和高端美容服务...

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