美团“拼好饭”探索新供给模式以标准化支持中小商家开店

网经社2025-12-24

(网经社讯)据网经社数字生活台（DL.100EC.CN）了解，美团外卖旗下“拼好饭”业务正在尝试拓展新的供给形态。其模式是与有意向的商家合作，针对不同菜系品类，由商家负责开店，美团则提供菜品及制作标准、选址指导等支持。以此模式开设的门店，将主要面向“拼好饭”外卖渠道，也可能附带部分堂食业务。目前，拼好饭团队正在进行新菜品的研发，计划后续围绕各菜系形成相应的选品清单与工艺标准。此外，团队还将深度参与...

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美团“拼好饭”探索新供给模式 以标准化支持中小商家开店

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美团“拼好饭”探索新供给模式以标准化支持中小商家开店