欧拉“电改油”新策略：多动力布局开启全球市场新征程

ITBEAR科技资讯2025-12-21

在新能源汽车市场竞争日益白热化的当下，品牌定位与产品策略的调整成为众多车企寻求突破的关键。欧拉品牌，这个曾以纯电动身份进入市场的参与者，如今正经历着一场深刻的战略转型，其步伐之大、方向之新，引发了业界的广泛关注。欧拉最初以纯电动品牌形象示人，随后又聚焦“女性车”细分市场，但多年来的市场表现始终未能达到预期。面对新能源汽车行业的激烈竞争，单一动力类型的局限逐渐显现，用户覆盖度有限，难以满足全球市场的...

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