李宁收购的Haglofs全球旗舰店落地上海

中服圈2025-12-23

【中国服装圈.第3353期】来源：品牌官网瑞典户外品牌Haglöfs（中文昵称“火柴棍”）的全球旗舰店已于12月19日在上海淮海中路尚贤坊正式开业。这是品牌在全球范围内的首个旗舰店，面积达698平方米，分三层布局，以“Nature Inside, Life Outdoors”为核心理念，融合瑞典自然地貌肌理与ESG可持续发展主张，打造沉浸式户外体验空间。旗舰店选址于上海淮海路这一核心商圈，旨在连接...

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